Social Media Director
Company: Brand Elixir Communicions Llc
Posted on: February 22, 2021
Reporting to the AVP, User Experience & Social Media, the Social
Media Director sets strategy and guides the execution of social
media initiatives at an enterprise level, and in the service of
business unit objectives. The Director passionately, pragmatically
and persuasively evangelizes the value of social approaches and
tools integrated with business functions beyond marketing &
communications, including sales-force collaboration and customer
service. The Director acts as lead consultant and coach, enabling
colleagues within and outside the team to operate with skill,
confidence and independence.--Responsibilities:
- Leads partner and vendor relationships (e.g. agencies, research
firms, platform providers, etc.)
- Manages a portfolio of projects valued between $2-5M
- Operates within highly matrixed and complex organization,
regularly collaborating with business unit marketing teams,
external communications (PR), corporate marketing, e-business
groups, legal, and IT.
- Create strategies and rationales for social initiatives,
informed by business briefs and through independent analysis and
imagination - stating specific objectives, identifying success
metrics, crafting detailed implementation plans and setting
resource requirements (encompassing technical needs and personnel).
Set mid and long-term roadmaps for projects and the company's path
towards 'social maturity.'
- Leads a team of three direct reports with clear direction,
guidance and mentoring, while encouraging independent thought and
problem-solving. Enable and coach groups and
individuals--outside--reporting chain to succeed in their social
media / social business efforts. We aim to weave social approaches
into the fabric of our business. Therefore, growth of the social
team is not an end in itself. You should expect to evolve the
mission of the team over time.
- Communicate best practices, trends, competitive activities and
learning derived from external observation, as well as within the
company. We expect the role to pursue opportunities to self-educate
and to act as internal (and occasionally external) spokesperson and
- Actively contribute to policy development, training and
governance surrounding the deployment of social media business
applications. As part of a highly-regulated industry, The Hartford
values the privacy and security of its customers, employees,
partners and intellectual property. Practically balancing the
opportunities of social business with inherent risks is a
consistent part of the job.
Keywords: Brand Elixir Communicions Llc, Houston , Social Media Director, Advertising , Houston, Texas
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