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Email Marketing Specialist

Company: SmartVault Corporation
Location: Houston
Posted on: April 10, 2021

Job Description:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Who We Are... About UsSmartVault is a cloud-based document management and file sharing solution for small-to-medium sized businesses, professional accountants and bookkeepers. In 2017, SmartVault became part of the GetBusy Group, which is AIM-listed and currently trading on the London Stock Exchange. SmartVault continues to operate as a wholly owned subsidiary in the US, but we are now part of a much larger global team with expanded products serving the US, UK and Australia/New Zealand markets. SmartVault Team Culture and ValuesSmartVault is a collaborative environment, where the number one goal is to strive to solve problems for our customers. We use data to make informed decisions, and we work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people's lives better at work, so they can focus on higher value activities in their business or personal life. Learn more about our business and our values Benefits of Working at SmartVaultWe're striving to make SmartVault the best place to work in Houston. We work in a relaxed environment that emphasizes work/life balance. Our health benefits are top-notch, vacation time is generous, and we even provide time for things like volunteering and yoga. Learn more about our benefits We value diversity at SmartVault, and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse team helps build the best products, deliver the best services and tackle the diverse and exciting challenges we face.
Job RoleSmartVault, a B2B SaaS company located in Houston, TX is seeking a sharp, innovative Email Marketing Specialist to join our agile cross-functional marketing team. In this role, you'll be responsible for overseeing all aspects of email marketing campaigns including researching our targeted customer personas, content creation, using automation tools such as Pardot to deliver email campaigns, track and report on email marketing efforts and pivot strategy according to the data. You will also be required to collaborate with other departments within the company to ensure alignment in goals and focus.
What you have or know:

  • 3-5 years' experience with Pardot or Hubspot (certification preferred)
  • Proficiency in HTML/CSS
  • Working knowledge of Salesforce.com
  • Deep knowledge of demand generation, marketing channels and marketing metrics
  • Exceptional content development & writing skills (you'll collaborate with the content team, but will be responsible for writing the email messages)
  • Thorough understanding of inbound marketing, nurture and engagement programs
  • Comfortable with email production tools and familiar with critical email marketing concepts such as dynamic content, email deliverability best practices, and A/B testing. What You'll Do:
    • Own every stage of the end-to-end email process from planning, flighting, A/B testing, reporting and optimization
    • Execute email campaigns in Salesforce/Pardot Marketing Automation system including building multi-touch campaigns, logic streams, automation rules, creation of segments, forms, and landing pages, email content creation, and deployment
    • Ensure design and layouts of emails are optimized, user and mobile-friendly
    • Create automated programs and drip campaigns based on different audience segments, and help develop additional audience segments to target and test
    • Compile email lists
    • Interpret and implement digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages
    • Analyze, track, and report on key metrics, improving performance throughout the funnel
    • A/B tests email messages on a consistent basis, develop a calendar for testing
    • Evaluate all email content for effectiveness and shift strategies where necessary
    • Track and analyze marketing campaigns
    • Discuss and offer insight on email reporting metrics to management
    • Coordinate and monitor the maintenance, integrity, and security of the email marketing database
    • Troubleshoot CRM email sends
    • Ability to analyze technical requirements and communicate needs
    • Establish email program goals and meet them consistently
    • Map out customer journey via email messages
    • Handle email communication to current customer base What You'll Need:
      • Strong analytical skills
      • Proven experience creating high-impact, unique marketing campaigns
      • Prior database management experience, preferably in a similar role
      • Ability to handle multiple projects and priorities simultaneously in a fast-paced environment
      • Deadline and results-driven
      • Excellent verbal and written communication skills
      • Proficiency in building segmented lists for focused campaigns
      • Fast learner with creative problem-solving skills We're Looking for People---
        • That care
        • That take ownership of and pride in their work
        • That have a positive attitude and the ability to be flexible
        • That have a proven ability and love for problem solving, lateral thinking and presenting solutions to tough problems

Keywords: SmartVault Corporation, Houston , Email Marketing Specialist, Advertising , Houston, Texas

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