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Manager, Social Media and Content

Company: Greater Houston Partnership
Location: Houston
Posted on: November 22, 2021

Job Description:

Who We Are
The Partnership is a place for community-minded business leaders who want to be involved in Houston's positive growth and influence the direction in which Houston is going. Through the dedicated efforts of our members, the Partnership addresses Houston's unique challenges and champions the growth and success of our region.
Since 1840, the Greater Houston Partnership has strived to make the region the best place to live, work and build a business. We serve over 1,100 member companies in the 11-county Houston region including Austin, Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty, Montgomery, San Jacinto, Walker, and Waller counties.

Join us as we work together to make Houston greater.

Today, We Are Looking For
The Partnership is looking for a creative and engaging professional. The Manager, Social Media and Content is responsible for ensuring that the organization's external digital channels enhance the positioning of Houston's and the organization's brands through thoughtful content creation and design and expert channel management.

Primary Duties and Responsibilities
Under the general direction of the Vice President, Marketing and Communications, the Manager of Social Media and Content will:

Content Creation

  • Collaborate across divisions to deliver an effective content marketing strategy and editorial plan to support the work of the Partnership's Economic Development, Public Policy, Membership and Events, and MarCom teams' plans and goals.
  • Write, produce and create various pieces of content including articles, blog posts, social media posts, videos, emails, newsletters, etc.
  • Support editorial content of various Greater Houston Partnership publications and materials.
  • Interview external and internal subject matter experts to create content.
  • Assist with the development of editorial calendars in support of the strategies to ensure alignment of message and the ability to execute in a timely fashion.
  • Operate with a brand publisher mindset: create the content our audiences are looking for and then optimize the path to conversion or engagement.
  • Assist with the measurement and optimization of the program.
  • Collaborate with MarCom team to create content for digital campaigns-both paid and organic.Digital Management
    • Assist with the development and execution of digital channel management strategy for all digital content hubs including various websites (Houston.org and GHPHYPE.com) and various social media channels including those for Greater Houston Partnership, HYPE, and Live Work HOU
    • Create content with a distinct voice for each of the Partnership's social media "brands"
    • Collaborate with Partnership MarCom teams to develop strategies and tactics for effective utilization of digital channels to achieve the organization's goals and objectives.
    • Work with MarCom department and partner agency to maintain and develop best strategies and integrations for the website.
    • Work with VP of Communications to manage the organizations SEO efforts and make adjustments for approvements
    • Responsible for maintaining and understanding the light technical side of website design, development, and maintenance
    • Work closely with the Sponsorship team to develop and execute social media obligations.
    • Manage Social Media marketing and communications campaigns and day-to-day activities including:
    • Develop and execute the social media plan and strategy, helping to drive the Partnership's overall marketing strategy.
      • Create, and manage all published content (images, video, and written) through social media tools.
      • Create and maintain daily and monthly editorial calendar for social media activity.
      • Monitor, listen to, and respond to users while cultivating leads and sales.
      • Develop and expand community and/or blogger outreach efforts in conjunction with the Partnership MarCom team
      • Oversee digital design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog) personally or in conjunction with graphic designers
      • Design, create and manage promotions and social ad campaigns in conjunction with Partnership MarCom teams
      • Monitoring of posts that mention the organization or its initiatives (positive and negative) and reporting posts of any significance.
      • Respond in a timely manner to customer service inquiries and current situations relevant to the organization Digital Analytics
        • Analyze digital campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns.
        • Monitor effective benchmarks (best practices) for measuring the impact of digital campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
        • Based on supporting analyses and industry best practices, explore and recommend new channels for consideration along with improvements to be made to existing channels. Other
          • Work with confidential matters.
          • Other duties as assigned. Knowledge, Skills, and Abilities
            The following knowledge, skills, and abilities are desirable for job success:
            • Proven editorial skills. Outstanding command of the English language.
            • Training as a print or broadcast journalist with a "nose" for the story is a plus though agency or corporate communications experience with a focus on content creation and writing is also valued. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.
            • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
            • Ability to deliver a clear articulation of the business goal behind the creation of a piece (or series) of content.
            • Project management skills to manage editorial schedules and deadlines.
            • Ability to work in video creation software to create social shareable videos
            • Experience with photography is a plus, but not required.
            • Video editing experience is preferred, but not required.
            • Knowledge of creating, executing, and managing paid social campaigns
            • Experience executing and managing LinkedIn lead-gen ad campaigns
            • Experience growing social media platforms
            • Experience working with social media influencers is a plus, but not required
            • Experience executing and managing Google Ads preferred, but not required
            • Advanced level proficiency in Microsoft PowerPoint, Word, and Excel.
            • Fluency in web analytics tools (Google Analytics), social media marketing applications (Sprout, HootSuite, etc.), and leading social media monitoring platforms.
            • Energetic and passionate about Houston.
            • An aptitude for selling ideas.
            • Possess a proven track record that demonstrates public relations and business-to-business marketing skills.
            • Excellent verbal, written, analytical, presentation, and interpersonal skills.
            • Preference for working with internal and external contacts at all levels.
            • Ability to prioritize simultaneous assignments.
            • Ability to work in a team environment.
            • Executes with excellence by consistently delivering on promises to the highest standard.
            • Ability to exercise mature judgment and tact.
            • Professional appearance
            • Collaborative both internally and externally; works with others to achieve common goals.
            • Nimble/Flexible to work some overtime and/or work on additional projects, as necessary. Behavioral Competencies-Attributes, Behaviors, and Competencies (ABC's)

              Achievement Focus - Recognizes and acts on opportunities; demonstrates persistence and overcomes obstacles.
              Accountable- Willing to be judged; takes ownership; makes decisions; overcomes obstacles; takes initiative and finishes a job at a high level of excellence.
              Judgment- Makes timely decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions.
              Teamwork - Balances team and individual responsibilities, contributes to building a positive team spirit, exhibits objectivity and openness to others' views, gives and welcomes feedback, and puts success of team above own interests.
              Executes with excellence - Consistently delivers on promises to the highest standards, appreciates and demands quality, goes the extra mile.
              Exceptional communicator- Communicates effectively and persuasively, both verbally and in writing; can write prose with proper grammar and syntax; listens actively; builds trust; uses the appropriate media for the situation; knows what and when to communicate to a particular audience.
              Nimble, flexible- Adaptable; manages ambiguity; embraces change; considers change vital in the pursuit of GHP's Mission; stretches to get the job done.

              Education Requirements
              Bachelor's degree in marketing or related field (master's degree preferred)

              Required Experience
              3-5 years experience in Marketing, PR, Communications, or related field required.

              Physical Requirements
              • Good vision and hearing acuity (with adaptive aids if necessary).
              • Manual dexterity and skillful use of computer keyboard.
              • Physical exertion includes bending, pushing, standing, and walking. Must be able to move or lift approximately 25 pounds on occasion. Mental and Aptitude Requirements
                • The job requires the ability to hear, see, and talk; analytical, conceptual, problem-solving..... click apply for full job details

Keywords: Greater Houston Partnership, Houston , Manager, Social Media and Content, Advertising , Houston, Texas

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