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Marketing Geography Strategist - Houston

Company: Regionsbank
Location: Houston
Posted on: November 22, 2021

Job Description:

b'Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.nRegions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system.nJOB DESCRIPTION:nAt Regions, the Marketing Geography Strategist acts as the primary marketing contact for an assigned geographical area. This position develops, manages, and sustains marketing strategies and campaigns by working with geography leaders and corporate partners.nPrimary Responsibilitiesn * Represents Corporate Marketing within assigned geographies, as the marketing expert in the arean * Identifies customer sub-segments and targets for acquisition, increased wallet share, and retentionn * Develops localized marketingxc2xa0strategies/campaigns that align with Business Group strategies and Corporate Marketing campaignsn * Develops, implements, and manages Corporate Marketing strategies/campaigns through coordination with local geography leadership, external agency partners, and other internal Business Group partners to ensure integrated, comprehensive support for all initiativesn * Represents Corporate Marketing by building useful, credibility, and reliance on data driven marketing programs for business success andxc2xa0return on investment (ROI)n * Provides marketing oversight and management for De Novo marketing strategy, including grand openings and Thin Network marketing strategyn * Provides marketing oversightxc2xa0and support for experiential programs; Southeastern Conference (SEC), Financial Education, and multi-culturaln * Identifies strategic partnerships within assigned geography to help advance, support, and promote overall business objectives, as well as Financial Education initiativesn * Implements Corporate Marketingxe2x80x99s disaster response plan as neededn * Manages junior strategists on occasion, offering advice and guidancen * Takes responsibility for a larger territory or extremely dense markets on occasionn * Manages multi-million-dollar strategies when appropriatenThis position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.nRequirementsn * Bachelor's degree in Marketing or a related fieldn * Seven (7) years of experience in banking, marketing, sales, or a related fieldnSkills and Competenciesn * Ability to develop plans which are data and research driven, founded with strong assumptions, and which have a positive (ROI)n * Ability to learn additional systems as neededn * Ability to research, analyze data, and derive factsn * Ability to work in a team environment when applicablen * Demonstrated leadership capabilitiesn * Extensive planning skills xe2x80x93 ability to manage multiple initiatives, planning the details while seeing and working toward the big picturen * Independent decision makingn * Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)n * Strong interpersonal skillsn * Strong verbal, written communication, and organizational skillsn * Strong work ethic and self-motivationnAdditional Job DescriptionnAdditional Preferencesn * Financial industry experiencen * Wealth Management or Corporate Banking experiencen * Direct marketing experience including campaign management and addressable marketingn * Marketing project management experience and/or managing marketing strategynPosition TypenFull timenBenefits InformationnRegions offers a benefits package that is flexible, comprehensive and recognizes that 'one size does not fit all' for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.n * Paid Vacation/Sick Timen * 401K with Company Matchn * Medical, Dental and Vision Benefitsn * Disability Benefitsn * Health Savings Accountn * Flexible Spending Accountn * Life Insurancen * Parental Leaven * Employee Assistance Programn * Associate Volunteer ProgramnPlease note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regionsxe2x80x99 benefits, please click or copy the link below to your browser.nhttps://www.regions.com/welcometour/benefits.rf [https://www.regions.com/welcometour/benefits.rf]nLOCATION DETAILSnGreenway Plaza (Houston HQ)nLOCATION:nHouston, TexasnBring Your Whole Self to Workxc2xa0xc2xa0nxc2xa0xc2xa0xc2xa0nWe have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.nxc2xa0xc2xa0xc2xa0nOFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans'by Jobble

Keywords: Regionsbank, Houston , Marketing Geography Strategist - Houston, Advertising , Houston, Texas

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