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Manager, Social Media and Content

Company: Greater Houston Partnership
Location: Houston
Posted on: November 23, 2021

Job Description:

Who We AreThe Partnership is a place for community-minded business leaders who want to be involved in Houston's positive growth and influence the direction in which Houston is going. Through the dedicated efforts of our members, the Partnership addresses Houston's unique challenges and champions the growth and success of our region.Since 1840, the Greater Houston Partnership has strived to make the region the best place to live, work and build a business. We serve over 1,100 member companies in the 11-county Houston region including Austin, Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty, Montgomery, San Jacinto, Walker, and Waller counties.Join us as we work together to make Houston greater.Today, We Are Looking ForThe Partnership is looking for a creative and engaging professional. The Manager, Social Media and Content is responsible for ensuring that the organization's external digital channels enhance the positioning of Houston's and the organization's brands through thoughtful content creation and design and expert channel management.Primary Duties and ResponsibilitiesUnder the general direction of the Vice President, Marketing and Communications, the Manager of Social Media and Content will:Content CreationCollaborate across divisions to deliver an effective content marketing strategy and editorial plan to support the work of the Partnership's Economic Development, Public Policy, Membership and Events, and MarCom teams' plans and goals.Write, produce and create various pieces of content including articles, blog posts, social media posts, videos, emails, newsletters, etc.Support editorial content of various Greater Houston Partnership publications and materials.Interview external and internal subject matter experts to create content.Assist with the development of editorial calendars in support of the strategies to ensure alignment of message and the ability to execute in a timely fashion.Operate with a brand publisher mindset: create the content our audiences are looking for and then optimize the path to conversion or engagement.Assist with the measurement and optimization of the program.Collaborate with MarCom team to create content for digital campaigns-both paid and organic.Digital ManagementAssist with the development and execution of digital channel management strategy for all digital content hubs including various websites ( and ) and various social media channels including those for Greater Houston Partnership, HYPE, and Live Work HOUCreate content with a distinct voice for each of the Partnership's social media "brands"-- -Collaborate with Partnership MarCom teams to develop strategies and tactics for effective utilization of digital channels to achieve the organization's goals and objectives.Work with MarCom department and partner agency to maintain and develop best strategies and integrations for the website.Work with VP of Communications to manage the organizations SEO efforts and make adjustments for approvementsResponsible for maintaining and understanding the light technical side of website design, development, and maintenanceWork closely with the Sponsorship team to develop and execute social media obligations.Manage Social Media marketing and communications campaigns and day-to-day activities including:Develop and execute the social media plan and strategy, helping to drive the Partnership's overall marketing strategy.Create, and manage all published content (images, video, and written) through social media tools.Create and maintain daily and monthly editorial calendar for social media activity.Monitor, listen to, and respond to users while cultivating leads and sales.Develop and expand community and/or blogger outreach efforts in conjunction with the Partnership MarCom teamOversee digital design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog) personally or in conjunction with graphic designersDesign, create and manage promotions and social ad campaigns in conjunction with Partnership MarCom teamsMonitoring of posts that mention the organization or its initiatives (positive and negative) and reporting posts of any significance.Respond in a timely manner to customer service inquiries and current situations relevant to the organizationDigital AnalyticsAnalyze digital campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns.Monitor effective benchmarks (best practices) for measuring the impact of digital campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.Based on supporting analyses and industry best practices, explore and recommend new channels for consideration along with improvements to be made to existing channels.OtherWork with confidential matters.Other duties as assigned.Knowledge, Skills, and AbilitiesThe following knowledge, skills, and abilities are desirable for job success:Proven editorial skills. Outstanding command of the English language.Training as a print or broadcast journalist with a "nose"-- - for the story is a plus though agency or corporate communications experience with a focus on content creation and writing is also valued. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.Ability to deliver a clear articulation of the business goal behind the creation of a piece (or series) of content.Project management skills to manage editorial schedules and deadlines.Ability to work in video creation software to create social shareable videosExperience with photography is a plus, but not required.Video editing experience is preferred, but not required.Knowledge of creating, executing, and managing paid social campaignsExperience executing and managing LinkedIn lead-gen ad campaignsExperience growing social media platformsExperience working with social media influencers is a plus, but not requiredExperience executing and managing Google Ads preferred, but not requiredAdvanced level proficiency in Microsoft PowerPoint, Word, and Excel.Fluency in web analytics tools (Google Analytics), social media marketing applications (Sprout, HootSuite, etc.), and leading social media monitoring platforms.Energetic and passionate about Houston.An aptitude for selling ideas.Possess a proven track record that demonstrates public relations and business-to-business marketing skills.Excellent verbal, written, analytical, presentation, and interpersonal skills.Preference for working with internal and external contacts at all levels.Ability to prioritize simultaneous assignments.Ability to work in a team environment.Executes with excellence by consistently delivering on promises to the highest standard.Ability to exercise mature judgment and tact.Professional appearanceCollaborative both internally and externally; works with others to achieve common goals.Nimble/Flexible to work some overtime and/or work on additional projects, as necessary.Behavioral Competencies-Attributes, Behaviors, and Competencies (ABC's)Achievement Focus - Recognizes and acts on opportunities; demonstrates persistence and overcomes obstacles.Accountable- Willing to be judged; takes ownership; makes decisions; overcomes obstacles; takes initiative and finishes a job at a high level of excellence.Judgment- Makes timely decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions.Teamwork - Balances team and individual responsibilities, contributes to building a positive team spirit, exhibits objectivity and openness to others' views, gives and welcomes feedback, and puts success of team above own interests.Executes with excellence - Consistently delivers on promises to the highest standards, appreciates and demands quality, goes the extra mile.Exceptional communicator- Communicates effectively and persuasively, both verbally and in writing; can write prose with proper grammar and syntax; listens actively; builds trust; uses the appropriate media for the situation; knows what and when to communicate to a particular audience.Nimble, flexible- Adaptable; manages ambiguity; embraces change; considers change vital in the pursuit of GHP's Mission; stretches to get the job done.Education RequirementsBachelor's degree in marketing or related field (master's degree preferred)Required Experience3-5 years experience in Marketing, PR, Communications, or related field required.Physical RequirementsGood vision and hearing acuity (with adaptive aids if necessary).Manual dexterity and skillful use of computer keyboard.Physical exertion includes bending, pushing, standing, and walking. Must be able to move or lift approximately 25 pounds on occasion.Mental and Aptitude RequirementsThe job requires the ability to hear, see, and talk; analytical, conceptual, problem-solving, planning and decision-making skills.Safety RequirementsAdhere to office safety policies.Note: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They should not be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.The Greater Houston Partnership is an Equal Opportunity

Keywords: Greater Houston Partnership, Houston , Manager, Social Media and Content, Advertising , Houston, Texas

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