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Business Writer

Company: Cella
Location: Houston
Posted on: January 16, 2022

Job Description:

Our client in Houston, Texas, is looking for a Business Writer to join the in-house creative studio in Houston, Texas. The role is remote! The Business Writer is an integral member of the "newsroom" team. This person will report to the Managing Editor and partner closely with Content Strategists, Content Editors, and production. You will support our ambition to proactively tell our story through engaging, consumer-first digital content.

The Business Writer creates stories that can be leveraged across the digital ecosystem: dot-com, newsletters, social media, paid search, and the internal news site. You should love writing and work across teams - with specific attention to detail. You thrive on creating content that connects and engages with audiences.

Business Writer Responsibilities

  • Utilize the brand's research and thought leadership to create digital content in the form of digital news articles, video scripts, newsletters, and social media posts
  • Conduct interviews to learn more about communication needs, developments, and perceptions regarding the subject matter; develop new thought leadership from research findings
  • Create copy for a variety of multi-media content, including web-based articles, emails, social posts, videos, podcasts, and live webcasts
  • Identify and interview subject matter experts drawing out relevant information and translating into compelling content for our clients and prospects
  • Provide direction to production team for visual representation of copy (ex: images, graphics, CMS template preference, etc.)
  • Partner closely with Managing Editor and Copy Editors, to ensure delivery of best-in-class content
  • Respond to edits and changes from subject matter experts with flexibility, while maintaining quality and accuracy
  • Leverage analytics to tailor content to key audience
  • Analyze traffic data and audience engagement; use learnings to continually iterate on strategy
  • Identify emerging trends and timely content that is relevant for the brand
  • Effectively manage multiple strategic content projects simultaneously
  • Ensure all information within content is factually correct and is reviewed by legal
  • Ability to apply brand guidelines, including tone of voice, to content
    Business Writer Requirements
    • BA degree in Journalism, Communications or Marketing
    • 5 years experience in journalism, content strategy/marketing, copywriting, or communications with a mix of corporate brand side and agency/media/publications, newsroom experience a plus
    • Energy industry experience a huge plus
    • Ability to interface with clients and subject matter experts to understand complex topics and distill key messages
    • Exceptional writing and editing skills, with experience developing short- and long-form content across both internal and external communications
    • Excellent storytelling skills, impeccable grammar and an ability to write specifically for a variety of platforms to engage distinct audiences
    • Ability to research, plan, write and edit copy on deadline
    • Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced corporate environment
    • Strong research, reporting, interviewing and storytelling background
    • Strong strategic thinking, along with the ability to clearly articulate key objectives of a project and how it will meet KPIs/metrics to set and evaluate success
    • Ability to be agile and work well in fast-paced situations
    • Portfolio required
      JOBID: 322649CC

      Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

Keywords: Cella, Houston , Business Writer, Advertising , Houston, Texas

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