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Territory Marketing Representative

Company: United Access
Location: Houston
Posted on: August 7, 2022

Job Description:

Job descriptionJoin BraunAbility Arch Retail on our mission to positively impact the lives of our customers and their families. Over the past 40 years, our nationwide retail network has grown to 48 mobility centers operating under the United Access and Ability Center brands. Come be a part of a culture that is compassionate, family-oriented, and truly believes in going the extra mile for our customers. By providing excellent customer service and trustworthy accessible vehicles and products, we take pride in helping our customers live more fulfilling and independent lives! Health care, paid time off, dental, vision, and a matching 401K.As a Field Marketing Representative, you will be the key point of contact for all marketing activities within your designated markets. In this pivotal role, you will be responsible for identifying local partners and marketing opportunities and then executing activities to drive awareness and leads for local stores. The right candidate will look beyond 'the way its always been done', assess what's needed and suggest creative ways to get there, taking the initiative to work across teams, uncover opportunities, and solve problems.The Field Marketing Representative reports to the Manager, Field Marketing within the corporate marketing team.ESSENTIAL DUTIES MAY INCLUDE: - Travel throughout designated market territory 2-3 days a week or as needed, calling on local accounts (existing and new) to grow local partnerships with the United Access brand. - Research local market to identify key marketing and partnership opportunities that increase awareness of the brand and support overall business goals. - Ensure United Access brand is prominently and consistently represented in all aspects of the local store's marketing activities. - Set up and conduct in-service presentations at healthcare and rehab institutions. - Manage partnerships locally and potentially at a state level depending on market responsibility. - Become NMEDA CAMS (National Mobility Equipment Dealers Association Comprehensive Automotive Mobility Solutions) certified and present quarterly lunch and learns in market. - Develop promotional calendars and campaigns to support lead generation goals in territory. - Collaborate with Senior Manager of Digital Marketing to ensure local organic and paid search campaigns and projects are optimized to drive customer traffic. - Plan and execute marketing events in designated market such as open houses and lunch & learns. Due to the nature of these events, weekend and evenings are required at times. - Work collaboratively with the local store team and corporate marketing teams to drive lead generation and a best-in-class customer experience in designated market. - Work with Strategic Growth & Retail Marketing Manager to explore localized market promotions with strategic partners. - Analyze and evaluate local efforts to ensure brand recognition, lead outcomes and marketing budget are maximized. - Create both written and visual marketing content or source such content through agency partners - Follow and analyze competitive trends in designated market. - Communicate key outcomes and report on the progress and success of local marketing initiatives. - Develop measurement and reporting dashboards to track performance and return on marketing investment. - Participate in weekly Field Marketing team calls to share outcomes and best practices across the BraunAbility Arch Retail store network.EDUCATION, SKILLS & EXPERIENCE: - 3+ years experience in Sales or Marketing, preferably in industry highly driven by word of mouth - 1+ years experience with event marketing - Demonstrated ability to create and execute innovative marketing programs and campaigns that achieve lead generation targets - Excellent communicator with superior verbal, written and interpersonal skills - Must have strong initiative, positive can-do attitude, and excellent organizational skills and follow through - Demonstrate analytical skills and the ability to turn "insights to actions" - Ability to generate insights from market trends and the competitive landscape in order to optimize marketing and product strategiesWHO WE ARE:BraunAbility Arch Retail is part of the BraunAbility family and is a privately owned and operated company providing accessible vehicles and other mobility solutions to those with mobility disabilities.Our experienced team above all values our customers and employees. While our stores are fast paced, we heavily emphasize patience and understanding to meet the right needs for our customers. BraunAbility Arch Retail team members work hard and aim to provide customers with dependable products of the highest quality. Our goal is to ensure excellent customer service and deliver trustworthy vehicles that give individuals and families the support and independence they desire.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year

Keywords: United Access, Houston , Territory Marketing Representative, Advertising , Houston, Texas

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