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Manager, Business Line Marketing

Company: The Edge Group
Location: Houston
Posted on: August 7, 2022

Job Description:

Manager, Business Line MarketingHouston, TX

Our client, a healthcare organization in Houston, has an opportunity available for a Manager of Business Line Marketing. This manager is responsible for the development and implementation of strategic marketing initiatives that impact the organization's special campaigns and enterprise level initiatives. This position requires a utility player who is strategic and has been in a leadership role rolling out omnichannel marketing campaigns. The Business Line Marketing Manager isresponsible for planning, project management, execution and marketing outcomesand results related to established goals. This includes collaborating on the creative approach, creating consumer journeys, managing marketing vehicles (direct mail, radio, TV, print, digital, social, video, email, events, content and relationship marketing). The Manager must be comfortable and highly focused on analytics and data to continuously optimize campaigns and outcomes related to the key/special projects managing/overseeing.

Requirements: - Bachelor's degree - 8+ years of marketing experience (including digital, social,print, email, events, etc) - Strategy development and project management skills

Keywords: The Edge Group, Houston , Manager, Business Line Marketing, Advertising , Houston, Texas

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