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Marketing Communications Coordinator

Company: Freudenberg Oil & Gas Technologies
Location: Houston
Posted on: August 7, 2022

Job Description:

GENERAL RESPONSIBILITY AND FUNCTION:The Marketing Communications Coordinator performs a variety of duties both in support of the sales team, senior management, and internal stakeholders such as HR, IT, Engineering, Finance and other group functions across our 14 worldwide locations, and in execution of the marketing strategy.The person in this role is responsible for execution of the overarching marketing communications strategy (internal and external), to be the direct contact and face of FOGT for company philanthropic and volunteering initiatives, and to support marketing campaigns and product announcements of our three strategic business units - High Integrity Connectors, Engineered Seals and Pressure Control. Duties to include managing the company's social media presence on LinkedIn and Facebook, creating and managing content for marketing campaigns, social media posts, brochures, and sales enablement support, such as lead generation, email campaigns, and sales presentations, and to deliver internal communication initiatives including content management and publication of the business group's Sharepoint site and quarterly magazine. Responsibilities also include support in planning and managing trade shows, conferences, events and meetings by identifying, coordinating and communicating requirements to stakeholders, and managing marketing-qualified leads in the CRM platform. JOB DUTIES

  • Execute marketing initiatives to ensure all content is aligned with the overarching marketing strategy
  • Ensure compliant use of the Freudenberg corporate brand standards across all assets and platforms
  • Own marketing material copywriting and proofing, and updating of page content as needed
  • Own maintenance and support usage of the company's CMS and CRM platform, HubSpot
  • Assist the Digital Marketing Coordinator in the development and management of the editorial calendar by creating, scheduling and monitoring posts on the company's LinkedIn and Facebook pages to ensure content is timely, relevant, and engaging
  • Monitor the quality of all marketing- and sales-qualified contacts in HubSpot CRM
  • Write, edit, and produce engaging digital and print content, including in-house-produced videos and creative layouts for use on the company website, presentation brochures, exhibit booth and other external-facing content
  • Work with SBU leads and Product Engineers to draft and edit white papers and to develop case studies and other content to support product development and new product releases
  • Assist with management of the Digital Asset Management (DAM) platform housing sales support materials, ensuring all resources are accurate and current
  • Maintain and support use of FOGT Connect, the company's multi-department SharePoint area.
  • Support the company at tradeshows and other events; work with outside vendors and be on site to manage booth set up and tear down
  • Collaborate with SMEs to draft and publish articles for the FOGT.com News page
  • Support internal communication initiatives by creating quarterly newsletters and internal announcements
  • Promote Freudenberg e2 community (philanthropy) outreach initiatives
  • Support Sales and Executive staff with presentation support as needed
  • Deliver projects on time and on budget, ensuring quality standards are met
  • Monitor and maintain all social media sites and contentQUALIFICATIONS:
    • 3-5 years prior sales enablement or communications experience
    • 1-2 years of experience in digital content development
    • Proficient in Graphic Design and simple animation use of Adobe Photoshop, Premiere and After Effects for digital and video content development
    • Proficient using MSFT O365 applications: Forms, PowerPoint, Word, and Excel
    • Experience with SharePoint and MSFT Teams area development and maintenance
    • Excellent, proactive communication skills, both written and oral
    • Ability to multi-task to work in a fast-paced work environment as a team player and consistently maintain a professional demeanorPREFERRED QUALIFICATIONS:
      • Associates/Bachelor's degree preferred but not required
      • Previous experience in Oil & Gas or Energy a plus but not required
      • Additional MSFT O365 application experience such as Sway, Stream, Power Automate
      • Experience creating and administering internal and external customer surveys
      • Experience with Animoto and Digital Asset Management platforms (such as AirTable) a plus but not required

Keywords: Freudenberg Oil & Gas Technologies, Houston , Marketing Communications Coordinator, Advertising , Houston, Texas

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