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Marketing Analyst

Company: Creative Circle
Location: Houston
Posted on: September 24, 2022

Job Description:

Position: Marketing AnalystLocation: HybridStarts: July 2022Duration: 12/31/22Status: FreelanceRate: Up to $47/hour, DOEA top energy company is looking for a Marketing Analyst to join its team. This is a FREELANCE, 40 hour/week assignment. The ideal Marketing Analyst is a self-starter with strong project management skills and has the ability to drive multiple projects simultaneously against tight deadlines.The Marketing Analyst will work cross-functionally with stakeholders and internal teams to ensure alignment.REQUIREMENTS: Bachelors Degree 5 years analytics and reporting for marketing campaigns (online & offline sources) Expertise with business intelligence tools, web analytics, tracking technologies, Excel, and PowerPoint Ability to track, measure and report on omnichannel marketing campaigns to determine ROI Expertise assimilating data from multiples sources to build dashboards and effective displays showing easy-to-interpret trends, metrics, and actionable insights Strong data visualization skills with ability to build meaningful/clear data stories from campaign metrics and present to a variety of audiences Strong verbal/written communications skills Familiarity with sales lifecycle and understands business needs/objectives Strong attention to detail and solid business acumen Experience with subscription-based industry (electricity, cable, internet, etc.) is a plusRESPONSIBILITIES: Ensure all marketing campaign metrics/KPIs are being tracked accurately Track, assess and report data across acquisition/media and retention efforts (upper & mid funnel, digital advertising, direct mail, email, and customer communications) Report performance for campaign results to understand impact on retention efforts; brand strength, awareness, and consideration; market share across Texas and Northeast. Track and pull data for digital (media channels: social, video, display, etc.) tactics, as well as analog data that can include call volume, direct mail responses and renewal rates Use data visualization skills to create reports, dashboards and presentations that clearly, accurately, and reliably report on campaign effectiveness (ROI, CTR, CPM, VCR, brand strength, renewal rates, etc.) Incorporate previous performance and learnings to build clear data stories that offer actionable insights Ability to communicate and present the meaning behind the data and what the results mean, identify trends, and help solve problems Track mass media budget spend as it relates to performance goals and metrics and report out on progress with insights and recommendations. Coordinate, track and document departmental budget reconciliation, reforecasting, and reporting to accounting. Contribute to team, multiagency and lower funnel team calls with performance metrics and insightsSubmit resume (and samples if applicable) to: ","jobLocationType":"Hybrid","remotetype":"PDN-968d4a78-b073-471f-912f-43961bbe332a

Keywords: Creative Circle, Houston , Marketing Analyst, Advertising , Houston, Texas

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