Marketing, Sales and Pricing, Expert Consultant - Marketing Analytics and Measurement

Company: Boston Consulting Group
Location: Houston
Posted on: March 20, 2023

Job Description:

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. Practice Area Profile BCG's Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: 1 MSP Catalyst (our flagship software platform), Pricing advantagement Centers, 2 Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of 3 DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on 4 Personalization, 5 Digital Marketing, 6 Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial consulting capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. 2. 3. 4. 5. 6. What You'll Do BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand, particularly in the areas of marketing effectiveness, measurement & analytics. We are currently looking for an Expert Consultant who can help us grow, nurture, and expand our marketing measurement offerings within the firm. Candidates will bring significant experience in measuring marketing performance/ROI through econometric models (e.g. MMMs) and have a deep understanding of the data needed to power such models (including on- and offline media tactics, trade marketing and sales). This role will support the execution of marketing measurement and analytics-related assignments for clients and could include:

• Analyzing MMM and other measurement models to unpack key drivers of marketing performance
• Identifying and collecting key data inputs to support the development of new marketing effectiveness models
• Providing external benchmarks to inform potential opportunities to improve marketing spend allocation
• Working hand in hand with BCG X team, including members from the data science team and digital growth team to implement new marketing effectiveness tools + models
• Supporting clients in building internal capabilities on marketing effectiveness topics (measurement, action plans to improve ROIs, ) Our Expert Consulting Track (ECT) The Expert Consulting Track (ECT) is vital to BCG's ability to successfully meet our clients' demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the 'best of BCG' to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting. What You'll Bring (Experience & Qualifications)
  • 5+ years' experience in a significant Data / Analytics role - with advanced knowledge of statistical models used to measure marketing performance (MMMs)
  • Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
  • Comfort and good intuition around advanced analytics and insights research methodology, with a good basic understanding of modeling techniques and n jgced applied skills (e.g. Customer life cycle value, A/B testing)
  • Deep understanding of sales, media, and other marketing data (e.g. trade, ecommerce), with deep familiarity with digital advertising platforms/data (Meta, Google) and performance metrics
  • Experience in CPG or other consumer-facing industries preferred
  • Hypothesis-driven thinking - leads with an answer first and rigorously analyzes and interprets data to refine recommendations
  • Effective communication skills, both verbally and in writing, in a clear and straightforward manner
  • Manage all phases of projects/campaigns from beginning to end with sufficient autonomy
  • Ability to synthesize, design, and conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
  • Ability to work well with people from all levels of the organization, many different disciplines, and communicate technical "speak" to stakeholders of varying degrees of technical and business experience
  • Demonstrate good decision-making and judgment while working under pressure WHO YOU'LL WORK WITH: BCG's Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. MSP has been BCG's fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth. We seek to be leading-edge and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Center for Consumer & Customer Insight, Pricing Enablement Centers, Google partnership and joint Digital Academy, and Customer Analytics solutions. YOU'LL BE BASED IN: US: Location is flexible to any US city where BCG currently has an office (Boston, New York, Brooklyn, New Jersey, Philadelphia, Pittsburgh, Washington DC, Detroit, Chicago, Minneapolis, Atlanta, Miami, Houston, Dallas, Austin, Seattle, San Francisco, Los Angeles, Denver, Raleigh, Nashville). YOU'LL BE TRAVELING: Travel is anticipated and will vary based on specific project locations. VACCINE: Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law. FOR U.S. APPLICANTS: Boston Consulting Group ("BCG") is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. The first year base compensation for this role is $190,000 USD. In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below. At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members. That's zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:
    • Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
    • Low $5 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
    • Dental coverage, including up to $5,000 (USD) in orthodontia benefits
    • Vision insurance with coverage for both glasses and contact lenses annually . click apply for full job details

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