Digital Marketing Specialist

Company: Disability Solutions
Location: Houston
Posted on: March 20, 2023

Job Description:

CenterPoint Energy is looking for a Digital Marketing Specialist to join our Marketing Research & Analytics Team, located in either Houston, TX or Evansville, IN. You will have the ability to: create dynamic and personalized digital experiences for CenterPoint Energy customers that drive program, product and solutions enrollment and high customer satisfaction. This position will work closely with product managers, business stakeholders and external vendors to identify, implement, and test solutions needed to produce and measure digital testing and personalization initiatives. The successful candidate must possess proficiency in marketing automation technology, be knowledgeable in analyzing campaign results and testing recommendations. The position requires technical skills, attention to detail, problem solving skills and the ability to work independently and in teams. This position is in the Market Research and Analytics group, within the Marketing organization.We want you to knowCenterPoint Energy and its predecessor companies have been in business for more than 150 years. Our vision to lead the nation in delivering energy, service and value drives our strategy and performance. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people.Diversity and InclusionCenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce. At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Subsides metro and parking discounts
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution with immediate 100% vesting.To be successful in this role you will:
  • Design and implement direct email marketing campaigns
  • Experience in A/B and multi-variate testing methodologies
  • Familiarity with visualization tools
  • Analyze campaign performance and actionable recommendations
  • Conduct data analysis utilizing Oracle Insight
  • Provide stakeholders with campaign performance reports Your background includes:
    • Bachelor's degree from an accredited college or university required.
    • Typically preferred 3 to 5 years of prior work experience however requires a minimum 1-3 years of experience with:
      • Proficiency in marketing technology
      • Proven work experience as an email marketing or marketing automation specialist
      • Use of business intelligence visualization software like Tableau, or Looker
      • Programming experience in languages including basic SQL scriptingA bonus to have:
        • Proven success in collaborative, team-oriented environment.
        • Experience with data governance.
        • Experience interacting with employees of all levels to present technical data in a non-technical manner.
        • Ability to prioritize and multitask.
        • Able to apply excellent organizational skills and strong attention to detail.
        • Able to demonstrate is a quick learner, who can absorb new ideas swiftly and easily.
        • Able to work across the organization to establish mutual goals and a joint planning process to achieve business objective.#LI-CNP#LI-JC1This contractor and subcontractor shall abide by the requirements of 41 CFR - - 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

Keywords: Disability Solutions, Houston , Digital Marketing Specialist, Advertising , Houston, Texas