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Digital Marketing and Lead Generation Campaign Manager

Company: Aries Worldwide Logistics
Location: Houston
Posted on: June 7, 2020

Job Description:

General Responsibilities:The Digital Marketing and Lead Generation Manager is responsible for the overall planning, design, optimization, implementation, maintenance, measurement, desired results / success and the reporting of all Marketing efforts on behalf of Aries.--Specifically, this includes designated client service line website content optimization to increase brand awareness and preference, generating qualified leads, improving customer service and social media efforts.Specific Job Duties:Responsible for leading Aries direct-to-consumer digital strategyOwn digital P&L, define and execute digital roadmapOversee concept development, planning, testing, implementation of eCommerce initiatives and performance management of company websiteContinuously review and optimize performance of digital campaigns through business intelligence tools to improve, funnel attribution, ROI, segmentation and market reachCollaborate with marketing, product managers, designers and other stakeholders to deploy best-in-class digital customer touchpointsOversee integration of communication strategy, product launches, promotional campaigns and other initiatives into digital platformsUse data in decision making and results reporting in KPIs and ROIDevelop and deploy digital marketing strategies to create lead generation using all available tools (e.g. website, emails, social media and blogs)Research products, services and current strategies to identify new opportunitiesAnalyze web traffic metrics and suggest solutions to boost web presenceMonitor marketing and sales performance metrics to forecast trendsDevelop and maintain rapport with clients via social media interactionMaintain awareness of target audience's preferences and proactively recommend new campaignsLiaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistencyIdentify advertising needs and develop applicable solutionsEstablish best practices in digital marketingStay abreast of digital technologies developmentsRequirementsDegree in Marketing/Communications preferred5-7 years professional experience requiredExcellent writing, editing and proofreading skills are essentialExcellent interpersonal communication skillsProficiency in Microsoft Office and Adobe IllustratorProficient knowledge of HTML and web design programsAbility to effectively manage multiple projects simultaneouslyAbility to thrive in a team-oriented environment

Keywords: Aries Worldwide Logistics, Houston , Digital Marketing and Lead Generation Campaign Manager, Executive , Houston, Texas

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