Marketing Manager

Company: I-Care Reliability
Location: Houston
Posted on: January 15, 2021

Job Description:

ESSENTIAL FUNCTIONS AND BASIC DUTIES Essential Functions & Responsibilities: The Marketing Manager will develop and execute Go-to-Market strategies, marketing programs, and campaigns. Position Reports to the Sales Officer and works closely with business divisional leadership, and global marketing team. Duties/Responsibilities: Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. Conducts and leads Go-to-Market strategy and analysis. Conducts pricing research and analysis to ensure competitive product and service pricing. Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership. Analyzes and evaluates financial aspects of product development. Collaborates and leads productization efforts. Analyzes, develops, and demonstrates value proposition. Collaborates in the development of new products. Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies. Collaborates, participates in, and coordinates promotional activities or trade shows. Negotiates contracts for services needed to execute a marketing strategy. Performs other duties as assigned. Required Skills/Abilities: Excellent verbal and written communication skills. Rev. 12/1420 Marketing Manager Page 2 Excellent interpersonal and customer service skills. Excellent organizational skills and attention to detail. Strong analytical and problem-solving skills. Strong leadership skills. Ability to create, implement, and monitor budgets. Thorough understanding of principles and methods used to promote, display, and sell products and services. Required Education, Skills and Experience: ? Preferred, Bachelors in Business or Marketing ? 2-4 years of professional work experience in marketing focused role for a services firm ? Demonstrated proficiency in Microsoft Excel, Word, and PowerPoint ? Strong social media acumen ? Superior verbal, grammatical, and written communication skills ? Dependable and able to work independently ? Proactive, can-do attitude, able to think outside the box ? Ability to work effectively with and learn from engineering technical staff ? Ability to multi-task and demonstrate effective time management skills ? Ability to handle a high volume of work with accuracy and efficiency ? Strong attention to detailJob Requirements:* Executing social media marketing campaigns* Coordinate email marketing efforts with marketing managers* Create marketing presentations and marketing pages* Implement direct email marketing campaigns* Direct advertising and marketing campaigns* Nurturing campaigns using online marketing strategies* Utilize marketing analytics to create actionable marketing strategies* Integrate digital marketing with traditional marketing/communications campaigns and media relations efforts* Manage marketing resources and the marketing budget* Coordinate marketing campaigns with sales activities* Execute multi-channel marketing campaigns* Coordinate digital/social marketing efforts* Distribute marketing and sales content* Implement strategic corporate brand marketing initiatives* Create a social media marketing plan* Execute b2c marketing campaigns* Implement marketing projects and advertising campaigns* Preparing online and print marketing campaigns* Communicate marketing messaging and campaigns* Create and execute marketing campaigns

Keywords: I-Care Reliability, Houston , Marketing Manager, Executive , Houston, Texas