Marketing Manager
Company: I-Care Reliability
Location: Houston
Posted on: January 15, 2021
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Job Description:
ESSENTIAL FUNCTIONS AND BASIC DUTIES Essential Functions &
Responsibilities: The Marketing Manager will develop and execute
Go-to-Market strategies, marketing programs, and campaigns.
Position Reports to the Sales Officer and works closely with
business divisional leadership, and global marketing team.
Duties/Responsibilities: Gathers and analyzes information to
identify new markets and customers, demand for products and
services, and efficacy of existing marketing campaigns and
strategies. Conducts market research, sales forecasting, and
strategic planning to assess and ensure the sale and profitability
of products. Conducts and leads Go-to-Market strategy and analysis.
Conducts pricing research and analysis to ensure competitive
product and service pricing. Maintains knowledge of trends and
developments in the market; identifies needs for new products and
services and makes recommendations to leadership. Analyzes and
evaluates financial aspects of product development. Collaborates
and leads productization efforts. Analyzes, develops, and
demonstrates value proposition. Collaborates in the development of
new products. Composes, develops, evaluates, and conducts training
on marketing activities, strategies, and policies. Collaborates,
participates in, and coordinates promotional activities or trade
shows. Negotiates contracts for services needed to execute a
marketing strategy. Performs other duties as assigned. Required
Skills/Abilities: Excellent verbal and written communication
skills. Rev. 12/1420 Marketing Manager Page 2 Excellent
interpersonal and customer service skills. Excellent organizational
skills and attention to detail. Strong analytical and
problem-solving skills. Strong leadership skills. Ability to
create, implement, and monitor budgets. Thorough understanding of
principles and methods used to promote, display, and sell products
and services. Required Education, Skills and Experience: ?
Preferred, Bachelors in Business or Marketing ? 2-4 years of
professional work experience in marketing focused role for a
services firm ? Demonstrated proficiency in Microsoft Excel, Word,
and PowerPoint ? Strong social media acumen ? Superior verbal,
grammatical, and written communication skills ? Dependable and able
to work independently ? Proactive, can-do attitude, able to think
outside the box ? Ability to work effectively with and learn from
engineering technical staff ? Ability to multi-task and demonstrate
effective time management skills ? Ability to handle a high volume
of work with accuracy and efficiency ? Strong attention to
detailJob Requirements:* Executing social media marketing
campaigns* Coordinate email marketing efforts with marketing
managers* Create marketing presentations and marketing pages*
Implement direct email marketing campaigns* Direct advertising and
marketing campaigns* Nurturing campaigns using online marketing
strategies* Utilize marketing analytics to create actionable
marketing strategies* Integrate digital marketing with traditional
marketing/communications campaigns and media relations efforts*
Manage marketing resources and the marketing budget* Coordinate
marketing campaigns with sales activities* Execute multi-channel
marketing campaigns* Coordinate digital/social marketing efforts*
Distribute marketing and sales content* Implement strategic
corporate brand marketing initiatives* Create a social media
marketing plan* Execute b2c marketing campaigns* Implement
marketing projects and advertising campaigns* Preparing online and
print marketing campaigns* Communicate marketing messaging and
campaigns* Create and execute marketing campaigns
Keywords: I-Care Reliability, Houston , Marketing Manager, Executive , Houston, Texas
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