Marketing Manager (Remote)
Company: Equity Lifestyle Properties, Inc.
Location: Houston
Posted on: May 15, 2022
|
|
Job Description:
With a culture of recognition and reputation for excellence, ELS
is the ideal organization in which to develop a long and successful
career ELS is hiring for the position of Marketing Manager in
Michigan. Company: Founded in 1987, MHVillage/Datacomp is a
subsidiary of ELS and a national leader in the manufactured housing
industry based in Grand Rapids, Michigan Our business units include
MHVillage.com, the largest online marketplace for manufactured
housing with more than $3 billion in home sales and rental
transactions annually; Datacomp Appraisal Systems, the nation---s
leading provider of market-based manufactured home valuation and
inspection services; Datacomp/JLT, the most trusted source for
market data on the manufactured housing asset class; and the
MHInsider magazine, the industry---s trade publication for
manufactured housing professionals. Position: The Marketing Manager
is a senior marketing role that oversees the production and
day-to-day operations of the marketing department. Working in
collaboration with the Vice President---Marketing, the Marketing
Manager ensures the timely execution of strategic product, revenue
and marketing initiatives. In addition to providing ongoing
coaching, mentoring and direction to a small marketing team, this
position functions as a subject matter expert on marketing tactics
and best practices, the organization---s products and services and
industry market trends. Primary Responsibilities Include:
Collaborates with the Vice President---Marketing to develop and
optimize the organization---s marketing budget, strategy, branding
and revenue initiatives as well as monitor and enhance the
performance of multiple digital assets/properties. Oversees the
day-to-day activities of the marketing team including project
management, traffic control, production schedules and quality
assurance for a multi-disciplined, cross-functional marketing
department to complete projects on time and within budget
including: digital and print production of marketing collateral,
transactional and marketing emails, direct-response copywriting,
advertising and promotional campaigns, PPC management, website
design and maintenance of WordPress sites, etc. Provides ongoing
coaching, mentoring and direction to marketing team members to
facilitate the achievement of individual and business unit goals.
Engages in hands-on departmental production work as a backup for
existing team member absences or to bridge gaps in available talent
resources as needed. Develops systems and standard operating
procedures to improve business unit efficiency and team member
training. Initiates and maintains key relationships with marketing
suppliers, stakeholders, and internal teams through ongoing phone,
video conference, e-mail and Slack contact. Reviews proposals,
presentations, quotations, and invoices from suppliers. Tracks
overall website traffic, revenue and marketing performance,
reporting on key metrics and business intelligence to executive
management and other stakeholders. Coordinates with the business
development and customer experience teams on lead generation,
marketing campaigns and deliverables to foster inter-department
professionalism and productivity. Ensures the quality work,
integrity and professionalism of the marketing team. As one of the
essential functions of this role, this position coordinates the
organization---s promotional presence at industry events including
display management, shipping, swag inventory management, staff
registrations, travel arrangements, sponsorships and marketing
collateral. This function also involves attending industry events
and conferences to unpack, assemble, disassemble, pack and ship the
organization---s trade show displays (moving around large event
venues, lifting and moving items weighing up to 75 lbs), and works
the organization---s booth to understand the needs of customers and
prospects, and identify market opportunities (subject to travel
restrictions and applicable public health guidelines). Serves as a
subject matter expert on MHVillage/Datacomp products and services
including MHVillage.com and the MHVillage advertising network, the
MHInsider trade magazine and professional advertising channels, and
Datacomp valuation services and market data. Supports the business
development and customer experience teams with high levels of
customer service, including timely and accurate fulfillment of
marketing requests and the recommendation of promotional ideas.
Coordinates with the appropriate departments to gain relevant
information, resolve or escalate customer concerns, execute
initiatives, fulfill orders and provide product support.
Miscellaneous responsibilities as requested by executive management
and required by the business needs of the organization. Required
Qualifications: Minimum 7 years of multi-disciplined, hands-on
marketing experience including campaign development, graphic
design/art direction, copywriting, email marketing, websites,
social media, search engine marketing, etc. Experience managing and
directing a marketing team. Agency or creative services background
preferred. Portfolio of proven marketing results with case studies.
Self-starter, can recognize, qualify and pursue marketing
opportunities. Up-to-date knowledge of marketing trends and best
practices, especially in the areas of content development, video
and email marketing. Exceptional computer proficiency including
extensive experience with Macintosh computer systems, Adobe
Creative Cloud (especially Illustrator, InDesign and Photoshop),
WordPress, HTML, CSS, email marketing including Mailchimp and
Klaviyo, AgoraPulse or similar social media management software,
Unbounce, SEO, content development, direct-response copywriting,
Google Analytics, CRMs, MS Office, Google Apps, and other marketing
software. Extraordinary attention to detail, organizational and
time management skills. Ability to multitask in a fast-paced
working environment. Flexibility and willingness to pitch in as
necessary. Superior communication skills in person, on the phone
and in written communications. Ability to travel to industry
conferences and events approximately 6-10 times annually for
periods of 3-5 days (subject to travel restrictions and public
health guidelines); the ability to lift and move 75 lbs; and the
ability to move about event venues, assemble trade show displays,
work the organization---s trade show booth for extended periods of
time, and interact with current and prospective customers to
identify market opportunities are essential functions required of
this role. Compensation and Benefits This position offers an
opportunity for a top performer to stand out as exceptional in a
small, yet highly-important niche of the overall real estate
market. We offer an attractive compensation program including
medical benefits with available dental, vision, life and disability
insurance; employee stock purchase plan; and company-matched
401(k). This is a full-time position based in Grand Rapids,
Michigan with some travel required. Remote/hybrid work with
occasional travel to the corporate office would be considered.
Keywords: Equity Lifestyle Properties, Inc., Houston , Marketing Manager (Remote), Executive , Houston, Texas
Click
here to apply!
|