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Assistant Director of Marketing and Social Media

Company: Dominion Aesthetic Technologies, Inc.
Location: Magnolia
Posted on: August 7, 2022

Job Description:

Join Dominion Aesthetic Technologies (DAT), a Houston-based medical device company that launched EON - Smarter Body Contouring, the newest non-invasive device on the market. The company has disrupted the fat reduction industry, competing against aesthetic giants and winning numerous awards. EON has been featured in multiple Tier 1 Media editorials including Town & Country, Goop, Harper's Bazaar, Forbes, Beauty Independent, Bloomberg, and others in the past few months. -
As the company grows - so does the need for a creative Assistant Director of Marketing and Social Media to drive consumer awareness while creating engaging social, marketing and sales collateral. - -
The Assistant Director of Marketing and Social Media will directly report - to and assist the Director of Marketing and PR in developing and promoting marketing and social media communications and programs that build, enhance and protect EON's vision and reputation.This is an on-site position. M-F, 9 - 5. With shared time at our Magnolia, TX and Houston (George Bush Airport) offices. THIS IS NOT A REMOTE POSITION. -
Responsibilities:

  • Create, deliver and edit marketing and sales materials that are effective and timely.
  • Develop and maintain websites, newsletters, email marketing campaigns, and social media campaigns.
  • Advise, design, and execute digital marketing strategies, particularly through Facebook, Twitter, Instagram, LinkedIn, TikTok campaigns, and Google/YouTube ads.
  • Manage social spending budgets for ongoing and short-term campaigns, including provider rebate program initiatives via creative insight and approval. -
  • Drive all social media initiatives for EON's social media accounts through daily posting of content to platforms, social media monitoring and content mining.
  • Increase platform growth and engagement with prospective providers, - patients, and current providers to engage their social audience with our brand.
  • Analyze and report social media metrics on a regular basis, focused on improving engagement and community growth.
  • Generate new ways to re-package and distribute existing content.
  • Maintain daily, monthly, and annual social media calendars ( approved by the Director of Marketing) and oversee all posts.
  • Identify and propose internal/external ideas and initiatives to help promote general awareness of the company brand.
  • Train, serve as a resource and provide guidance to more junior staff.
  • Other duties as assigned.
    Qualifications:
    • 5 plus years experience as Marketing Manager or Executive.
    • Bachelor's Degree in communications, marketing, journalism, or a related field.
    • Knowledge of Canva, Facebook ads, Google Ads, Pardot, Salesforce.
    • Photoshop Expert.
    • Minimum 2-3 years of experience managing and posting content to mainstream platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok etc.) and use of social media management platforms.
    • Demonstrated ability to collaborate with team members and management in an open and inclusive environment.
    • Strong understanding of how to create content based on target audience and platform.
    • Strong ability to write compelling, professional copy.
    • Understanding of how to gather social media data and analytics and ability to analyze data to gain actionable insights, including the use of advanced social media dashboards, listening/monitoring and management tools.
    • Understanding of how to capture and edit video for social media using multiple devices and programs.
    • Ability to manage multiple priorities.
    • Ability to create sales and partner branded marketing materials.
    • Successful completion of background checks.
      Benefits:
      • United Healthcare All Savers PPO - 90% Paid by DAT
      • Paid Dental
      • Paid Vision
      • Paid $20K Workers Compensation
      • Option for Life Insurance Coverage
      • 15 Days PTO after 90 days probation period.

Keywords: Dominion Aesthetic Technologies, Inc., Houston , Assistant Director of Marketing and Social Media, Executive , Magnolia, Texas

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