HoustonRecruiter Since 2001
the smart solution for Houston jobs

B2B Marketing Campaign Manager

Company: Adecco USA
Location: Houston
Posted on: September 24, 2022

Job Description:

Adecco Creative & Marketing is looking for a B2B Marketing Campaign Manager to cover maternity leave. In this role you will be designing and executing end-to-end marketing strategies and campaigns for a large energy company. This client is a global technology leader with a focus on sustainable energy sources. If you are a passionate digital marketing professional looking to join a vibrant marketing organization as it continues its "digital-first" demand generation journey, we would love to hear from you! This is a 6 month assignment $50+ per hour Located in Houston, TX but will consider remote JOB DESCRIPTION: --- Translating go-to-market strategies from Product and Industry teams to create end-to-end digital marketing campaigns aligned with business objectives to deliver engagement and pipeline. --- Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid advertising in social media, webinars and virtual events, organic social media, nurture programs and email marketing, content syndication, etc. --- Designing and managing end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting. --- Writing the copy of campaign assets and working with vendors and internal teams to deploy (blogs, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc.) --- Managing integrated campaign calendar for multiple geographies. --- Driving campaign testing & optimization efforts, regularly sharing performance results, best practices, and key learnings with stakeholders. --- Coordinating plans, tactics and efforts for various geos to ensure a consistent customer experience across all touchpoints. --- Bringing an audience-centric approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign. --- Ensuring end-to-end campaign execution - strong digital support, well-integrated outbound, inbound/paid, webinar and event strategy skills. --- Leveraging Upwork and freelancers for content creation and data mining tactics. --- Advising on the right mix of marketing channels, drive omnichannel marketing campaigns with a strong focus on inbound. REQUIREMENTS: --- 5+ years of marketing experience in B2B; ideally with a technology-based organization --- Bachelor's degree in Marketing, Business or Corporate Communications --- Digital marketing experience with a clear understanding of the role of marketing channels: paid search, content syndication, display, social media, email, webinars, and outbound. --- Experience with marketing strategy, converting business needs into digital marketing campaigns --- Audience-centric mindset. --- Ability to discover, learn and implement new digital tools and approaches. --- Solid Project management skills. --- Ability to work with virtual global teams. --- A passion for digital marketing in a B2B environment --- Experience with Marketing Automation --- Understanding of Salesforce CRM. --- A passion for digital marketing, media, and communications. --- Fluent command of English, both written and spoken; fluency in a second language is an advantage. In addition, while working for Adecco Creative, you will be partnering with a boutique firm within a global conglomerate that gives you access to upskilling, a community of recruiting partners, a dedicated Associate care and payroll team, continued access to 100s of new jobs, the ability to stay up-to-date on creative, marketing, and hiring trends, and eligibility to enroll in benefits.Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records

Keywords: Adecco USA, Houston , B2B Marketing Campaign Manager, Executive , Houston, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Houston RSS job feeds