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B2B Marketing Campaign Manager

Company: Adecco USA
Location: Houston
Posted on: September 24, 2022

Job Description:

Adecco Creative & Marketing is looking for a B2B Marketing Campaign Manager to cover maternity leave. In this role you will be designing and executing end-to-end marketing strategies and campaigns for a large energy company. This client is a global technology leader with a focus on sustainable energy sources. If you are a passionate digital marketing professional looking to join a vibrant marketing organization as it continues its "digital-first" demand generation journey, we would love to hear from you! This is a 6 month assignment $50+ per hour Located in Houston, TX but will consider remote JOB DESCRIPTION: --- Translating go-to-market strategies from Product and Industry teams to create end-to-end digital marketing campaigns aligned with business objectives to deliver engagement and pipeline. --- Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid advertising in social media, webinars and virtual events, organic social media, nurture programs and email marketing, content syndication, etc. --- Designing and managing end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting. --- Writing the copy of campaign assets and working with vendors and internal teams to deploy (blogs, articles, whitepapers, brochures, landing pages, emails, ads, webinars, etc.) --- Managing integrated campaign calendar for multiple geographies. --- Driving campaign testing & optimization efforts, regularly sharing performance results, best practices, and key learnings with stakeholders. --- Coordinating plans, tactics and efforts for various geos to ensure a consistent customer experience across all touchpoints. --- Bringing an audience-centric approach to planning and overseeing campaign strategy, designing the buyer's journey throughout the life of a campaign. --- Ensuring end-to-end campaign execution - strong digital support, well-integrated outbound, inbound/paid, webinar and event strategy skills. --- Leveraging Upwork and freelancers for content creation and data mining tactics. --- Advising on the right mix of marketing channels, drive omnichannel marketing campaigns with a strong focus on inbound. REQUIREMENTS: --- 5+ years of marketing experience in B2B; ideally with a technology-based organization --- Bachelor's degree in Marketing, Business or Corporate Communications --- Digital marketing experience with a clear understanding of the role of marketing channels: paid search, content syndication, display, social media, email, webinars, and outbound. --- Experience with marketing strategy, converting business needs into digital marketing campaigns --- Audience-centric mindset. --- Ability to discover, learn and implement new digital tools and approaches. --- Solid Project management skills. --- Ability to work with virtual global teams. --- A passion for digital marketing in a B2B environment --- Experience with Marketing Automation --- Understanding of Salesforce CRM. --- A passion for digital marketing, media, and communications. --- Fluent command of English, both written and spoken; fluency in a second language is an advantage. In addition, while working for Adecco Creative, you will be partnering with a boutique firm within a global conglomerate that gives you access to upskilling, a community of recruiting partners, a dedicated Associate care and payroll team, continued access to 100s of new jobs, the ability to stay up-to-date on creative, marketing, and hiring trends, and eligibility to enroll in benefits.Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records

Keywords: Adecco USA, Houston , B2B Marketing Campaign Manager, Executive , Houston, Texas

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