Global Integrated SEO & SEM Manager for Security Products & buy.hpe.com

Company: Hewlett Packard Enterprise
Location: Spring
Posted on: January 27, 2023

Job Description:

Global Integrated SEO & SEM Manager for Security Products & buy.hpe.comJob Description:--- Own and be responsible for driving a wholistic global SEO & SEM strategy and execution for "Security" & "buy.hpe.com" web pages along with leading the overall execution search strategy for the following countries: Netherlands, Germany, Italy--- Plan wholistic search strategies for the "Security" & "buy.hpe.com" business group based on data & tests, that combines SEO and SEM for a particular business group and its web pages--- Build quarterly SEO & SEM plans & report out on performance for "Security" & "buy.hpe.com" web pages. Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that align with stakeholder goals and drive business impact--- Analyze data to understand what kind of content our targeted customers are looking out for, how they engage with our digital presence and measure the effectiveness of our SEO & SEM strategies. --- Be the liaison between the cross-functional stakeholders & the SEM manager o Provide "Security" & "buy.hpe.com" campaign priorities, objectives, URL's, gated assets to the SEM managero Provide inputs on "Security" & "buy.hpe.com" ad copies & keyword groups to improve performance & optimize budgets to the SEM manager o Partner with the SEM manager to identify appropriate landing pages for "Security" and "buy.hpe.com" keyword groups. o Provide a list of "Security" & "buy.hpe.com" opportunity keywords (keywords that are not ranking organically well) to the SEM manager --- Identify organic keyword optimization opportunities where paid performance is not improving over time, ensure paid focus on keywords that are not improving organically over time.--- Deliver search insights to the cross-functional stakeholders to accelerate organic & paid growth thereby increase engagement--- Leverage internal tools to pull together search traffic & engagement story by exposing challenges and identifying opportunities--- Optimize "Security" & "buy.hpe.com" web pages across the different customer journey phases to rank on SERPs through effective SEO & SEM strategies for a group of business solutions --- Develop an ongoing testing strategy to gain insights and improve the customer experience--- Collaborate with content writers to support Content Marketing strategy and ensure the production of high-quality content.--- Partner with subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics--- Present and provide key metrics insights to cross-functional teams, including product marketing managers, digital strategists, and UX.Strongly Preferred Skills & Qualifications:7+ years of agency or enterprise experience working in search engine marketing with a proven & successful track record in management of SEM & SEO campaignsDeep channel experience with SEO and SEM.Able to craft unified search strategies combining SEO and SEMExperience with content strategy - B2B idealProject and/or team leadership experience.Proven experience using data to manage and drive channel innovation.Experience in B2B/B2C marketing campaigns with varying objectives, including but not limited to: traffic, lead gen, demand gen and remarketingExperience with SEO & SEM tools (Screaming Frog/DeepCrawl, Google Search Console, SEMrush, Google APIs, Google Keyword Planner, Google Ad cloud)Strong understanding of how search engines work and how this knowledge can be leveraged to provide value to usersStrong initiative to create new projects and drive them through to completion.Agility in workflow, ability to swap between tasksAbility to clearly and effectively communicate and relate SEO & SEM concepts to non-SEO & SEM audiences of different levelsStrong organizational, time management, and analytical skillsExcellent communication & presentation skillsAdvanced excel knowledgeSelf-motivated, self-disciplined, and comfortable taking ownership of projects.Job:MarketingJob Level:Expert Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

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