Global Integrated SEO & SEM Manager for Security Products & buy.hpe.com
Company: Hewlett Packard Enterprise
Location: Spring
Posted on: January 27, 2023
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Job Description:
Global Integrated SEO & SEM Manager for Security Products &
buy.hpe.comJob Description:--- Own and be responsible for driving a
wholistic global SEO & SEM strategy and execution for "Security" &
"buy.hpe.com" web pages along with leading the overall execution
search strategy for the following countries: Netherlands, Germany,
Italy--- Plan wholistic search strategies for the "Security" &
"buy.hpe.com" business group based on data & tests, that combines
SEO and SEM for a particular business group and its web pages---
Build quarterly SEO & SEM plans & report out on performance for
"Security" & "buy.hpe.com" web pages. Collaborate
cross-functionally with strategic marketers, strategists, data
storytellers, and creative colleagues to drive data-driven channel
strategies that align with stakeholder goals and drive business
impact--- Analyze data to understand what kind of content our
targeted customers are looking out for, how they engage with our
digital presence and measure the effectiveness of our SEO & SEM
strategies. --- Be the liaison between the cross-functional
stakeholders & the SEM manager o Provide "Security" & "buy.hpe.com"
campaign priorities, objectives, URL's, gated assets to the SEM
managero Provide inputs on "Security" & "buy.hpe.com" ad copies &
keyword groups to improve performance & optimize budgets to the SEM
manager o Partner with the SEM manager to identify appropriate
landing pages for "Security" and "buy.hpe.com" keyword groups. o
Provide a list of "Security" & "buy.hpe.com" opportunity keywords
(keywords that are not ranking organically well) to the SEM manager
--- Identify organic keyword optimization opportunities where paid
performance is not improving over time, ensure paid focus on
keywords that are not improving organically over time.--- Deliver
search insights to the cross-functional stakeholders to accelerate
organic & paid growth thereby increase engagement--- Leverage
internal tools to pull together search traffic & engagement story
by exposing challenges and identifying opportunities--- Optimize
"Security" & "buy.hpe.com" web pages across the different customer
journey phases to rank on SERPs through effective SEO & SEM
strategies for a group of business solutions --- Develop an ongoing
testing strategy to gain insights and improve the customer
experience--- Collaborate with content writers to support Content
Marketing strategy and ensure the production of high-quality
content.--- Partner with subject matter experts to execute actions
based on SEO recommendations and assist with analytics tagging
implementation to improve key page metrics--- Present and provide
key metrics insights to cross-functional teams, including product
marketing managers, digital strategists, and UX.Strongly Preferred
Skills & Qualifications:7+ years of agency or enterprise experience
working in search engine marketing with a proven & successful track
record in management of SEM & SEO campaignsDeep channel experience
with SEO and SEM.Able to craft unified search strategies combining
SEO and SEMExperience with content strategy - B2B idealProject
and/or team leadership experience.Proven experience using data to
manage and drive channel innovation.Experience in B2B/B2C marketing
campaigns with varying objectives, including but not limited to:
traffic, lead gen, demand gen and remarketingExperience with SEO &
SEM tools (Screaming Frog/DeepCrawl, Google Search Console,
SEMrush, Google APIs, Google Keyword Planner, Google Ad
cloud)Strong understanding of how search engines work and how this
knowledge can be leveraged to provide value to usersStrong
initiative to create new projects and drive them through to
completion.Agility in workflow, ability to swap between
tasksAbility to clearly and effectively communicate and relate SEO
& SEM concepts to non-SEO & SEM audiences of different levelsStrong
organizational, time management, and analytical skillsExcellent
communication & presentation skillsAdvanced excel
knowledgeSelf-motivated, self-disciplined, and comfortable taking
ownership of projects.Job:MarketingJob Level:Expert Hewlett Packard
Enterprise is EEO F/M/Protected Veteran/ Individual with
Disabilities. HPE will comply with all applicable laws related to
employer use of arrest and conviction records, including laws
requiring employers to consider for employment qualified applicants
with criminal histories.
Keywords: Hewlett Packard Enterprise, Houston , Global Integrated SEO & SEM Manager for Security Products & buy.hpe.com, Executive , Spring, Texas
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