Senior Content Manager

Company: Landscape Management Network
Location: Houston
Posted on: March 19, 2023

Job Description:

SENIOR CONTENT MANAGER
Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We've been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.

By trade, we're a technology company, but if you ask anyone who works here, they'll tell you our people are the core of who we are. We thrive on a "more human, less corporate" culture that is built around doing work that matters, winning as a team and celebrating success.
Why work at LMN?

• 
  
• Great Place to Work, Canada, Certified!
• LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.
• We support professional development and back this statement up with fun, interactive training, and development opportunities!
• We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure 'LMN' is the best place you will ever work!
• We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
• You want to be part of a fun, fast-paced, collaborative team.
• Competitive compensation and benefits package (based on education and experience).
  If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.
  Summary of Position:
  
  The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints-with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions
  What you will be doing day to day:
  • 
    
  • Create and manage content strategies that move prospects through the buyer's journey, from awareness to conversion
  • Develop content across multiple formats- includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.)
  • Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
  • Develop and drive digital content strategies across the website, blog and educational resources
  • Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
  • Ensure overall content consistency across the organization (including tone of voice)
  • Create and execute content distribution strategies across owned, paid and earned channels to expand reach
  • Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out
    About you:
    • 
      
    • Ability to drive content strategy and writing high-quality content for digital channels- with metrics to prove results
    • Expertise in SEO and proven success executing SEO driven content to increase traffic
    • Ability to influence marketing strategy and build business cases for investments
    • Track record of developing and executing user-generated content strategies
    • Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
    • Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
    • Excellent communication skills, experience working in an agile marketing framework
      Qualifications:
      • 
        
      • Bachelor's degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
      • 8+ years' managing and executing content strategies
      • Experience developing content for digital channels
      • Must be legally entitled to work in United States
      • Must be legally entitled to travel between United States and Canada
        Job Type: Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more---
        Location: Houston, TX, Remote Work Arrangement
        # Of Hires: 1

Keywords: Landscape Management Network, Houston , Senior Content Manager, Executive , Houston, Texas