Director of Social & Digital Marketing

Company: Philips 66
Location: Houston
Posted on: May 28, 2023

Job Description:

Director of Social & Digital Marketing Houston , Texas Apply Now Phillips 66 & YOU - Together we can fuel the futurePhillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, create an environment of trust, seek different perspectives and achieve excellence. Phillips 66 was recognized by Forbes as one of "America's Best Employers" in 2021.Learn more about Phillips 66 and watch our video "Trying New Things" by visiting phillips66.com/about .We are looking for an experienced individual as a Director of Social & Digital Marketing in our U.S. Marketing Center of Excellence (COE) located at our corporate headquarters in Houston, Texas.As Director of Social & Digital Marketing , you will oversee the digital marketing roadmap and develop an enterprise-wide social media strategy, including, but not limited to, our Corporate, Fuels, Lubricants and Aviation brands, building a strong strategic vision and establishing best practices with cross-functional partners to push our portfolio of brands and commercial business forward. This role requires strong thought leadership with an understanding of advanced digital marketing practices and the tools and data that enable them.Essential Functions:Develop and champion Phillips 66's enterprise-wide social media strategy, stretching across all Corporate, Fuels, Lubricants and Aviation brands.Direct cross-functional digital media campaigns consistent with brand image, strategy and desired KPIsPartner with in-house creative team and external creative agency to drive platform best practices relating to social media contentManage organic, paid, and social listening strategies on a daily and campaign basis across all platforms and communication channelsProvide leadership to the social media team by coaching, mentoring, and maintaining up-to-date industry knowledgeLead analytical decision-making pertaining to the enterprise-wide social media presenceOwn and maintain COE social media calendar across brands and lead enterprise-wide Social Media CouncilManage social media budget relating to content creation and paid advertisingAdvance utilization of social media content to support employee advocacy effortsRequired QualificationsBachelor's Degree Advertising, Marketing, Communications10 years of digital marketing experience with at least 5 years or more of performance based social media campaign managementExperience building a house of brands concept across social mediaExpert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends and best practicesOrganization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationshipsBrand: Has strong knowledge of brand strategies, concepts, and activities that drive consumer behaviorFlexibility: Ability to change course quickly, does not get frustrated in a changing environmentPreferred QualificationsExperience managing a portfolio of brands.Passionate about the Social Media landscape and constant iteration to stay ahead of trendsExperience managing social media strategies in the oil and gas industry, manufacturing or heavy industry Comprehensive understanding of all social media platform best practices for brand marketingKnowledge, Skills, and Abilities:Advanced knowledge of all primary social media platforms with a proven ability to innovate towards emerging platforms and industry trendsExperience working on large-scale paid media campaignsAbility to analyze metrics and present solutions to leadershipDemonstrated track record of maintaining a portfolio of brands, growing a large social media presence, and increasing engagementExperience in the energy industry, with a focus on B2B and B2C communicationSocial media listening experience with Sprout, Sprinklr, etc.Ability to work towards time sensitive deadlines demonstrating excellent teamwork, communication, and project management skills in a highly cross-functional and collaborative environment.Experience guiding strategic creative development and partnering well with agency teamsExperience leading integrated marketing campaigns that span channels and consumer targets, including working within personalized channelsTotal RewardsAt Phillips 66, providing access to high quality programs and care for you and your family is important to us. Maintaining a culture of well-being - physical, emotional, social, and financial - is essential for a high-performing organization. When we are at our best, we are poised to deliver exceptional results - personally and professionally. Benefits for certain eligible, full-time employees include:Annual Variable Cash Incentive Program (VCIP) bonus8% 401k company match, with an additional 0-4% Company 401k contribution based on the Company's financial performanceMedical, Dental, and Vision benefits with an annual company contribution to a Health Savings Account for employees on HDHPTotal well-being programs and incentives, including Employee Assistance Plan, well-being reimbursement, and backup family care servicesIn order to be considered for this position you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature on or before the requisition closing date of May 26, 2023 .Candidates for regular U.S. positions must be a U.S. citizen or national, or an alien admitted as permanent resident, refugee, asylee or temporary resident under 8 U.S.C. 1160(a) or 1255(a)(1). Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.Phillips 66 is an EEO and Affirmative Action Employer of Women/Minorities/Veterans/Individuals with Disabilities

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