eMarketing Specialist
Company: Lennar Homes
Location: Houston
Posted on: January 14, 2021
|
|
Job Description:
Overview The eMarketing Specialist will be responsible for
creating and executing email marketing initiatives,
consulting/recommending strategies and reporting back on campaign
successes and failures.--Prior experience managing email marketing
for large companies is important. Must also have a good sense of
design, project management and analytical abilities. Other
qualifications include good organization communication and customer
service skills. #CB #ZRResponsibilities * Create and execute email
campaigns in conjunction with division goals and strategies.* Work
with local divisions to determine appropriate use for eMarketing,
set goals and choose specific messages according to their needs.*
Interact with appropriate associates and ad agencies to obtain
marketing information, graphics and copy points* Create and
distribute a variety of analysis reports to both the Division and
Corporate MarCom Department.* Build and manage campaigns for live
email content within the LiveClicker/Realtime Email application*
Suggest eMarketing strategies to help improve performance on email
campaigns based on past performance, best practices and new
platform features.* Responsible for setting up and managing A/B and
multi-variant testing.* Compile best practices from all eMarketing
campaigns to share with stakeholders.* Keep up to date with current
eMarketing industry practices and technical growth.* Other duties
and responsibilities as assigned by manager. Qualifications *
Experience working with Salesforce Marketing Cloud Email Studio and
Journey Builder to build, manage and deploy email campaigns, data
extensions, and dynamic content* 3+ years of prior internet
marketing experience* Firm understanding of CAN-SPAM compliance,
email and digital marketing best practices, and mobile optimization
strategies* Proficiency with marketing automation technologies a
plus some traditional media (print) marketing experience is a plus,
but not required Education: College degree Copywriting, technically
proficient, organized, forward thinking, good communicator. Program
Knowledge: Microsoft Word, Excel, basic HTML, Adobe PhotoShop,
Adobe Illustrator, and Dreamweaver
Keywords: Lennar Homes, Houston , eMarketing Specialist, Other , Houston, Texas
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Other JobsCryptologic Linguist (35P) Description: Our national security relies on information gathered from foreign language sources. As a Cryptologic Linguist in the Army National Guard, you will learn to interpret the words, intent, and tenor of these (more...) Company: Army National Guard Location: Houston Posted on: 01/27/2021 Data Scientist Description: Genuent is hiring a Data Scientist. This would be a long term contract opportunity located in Houston, TX. If this is something you might be interested in, please send your updated resume to Mike Sabo: (more...) Company: Genuent Location: Houston Posted on: 01/27/2021 PwC Tech Cloud Systems Engineer Description: A career in Information Technology, within Internal Firm Services, will provide you with the opportunity to support our core business functions by deploying applications that enable our people to work (more...) Company: PwC Location: Humble Posted on: 01/27/2021 Brand Associate - Houston Galleria Description: About Gap Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's (more...) Company: Gap Location: Houston Posted on: 01/27/2021 Chaplain/Bereavement Coordinator - Part Time Description: Chaplain - Part Time U.S. Medical Management USMM is an affiliate of a leading Fortune 100 company. A national organization built on a continuum of care with premier healthcare providers, clinicians (more...) Company: USMM Location: Houston Posted on: 01/27/2021 Spanish Bilingual Internal Medicine Physician in Houston, Texas Description: Internal Medicine opening in Houston, Texas. This and other physician jobs brought to you by DocCafe.com Successful Community Health Company: Integrity Healthcare Location: Houston Posted on: 01/27/2021 Reimbursement Specialist, Prior Authorization (Spring, Texas) Description: Company DescriptionGuardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. (more...) Company: Guardant Health Location: Spring Posted on: 01/27/2021 SLP position- Beasley, Texas Description: Job Description Soliant Health is partnered with a supportive school district Company: Soliant Location: Beasley Posted on: 01/27/2021 Occasional Babysitter Needed Description: I have a 3-month-old baby boy that I will need occasional Company: Care.com Location: Houston Posted on: 01/27/2021 Customer Experience Representative (Houston - Onboarding) Description: Job SummaryResponsible for providing end-to-end support for our customers/communities to ensure a positive experience and that is in accordance with the Company's service delivery strategy. Establishes (more...) Company: Comcast Location: Houston Posted on: 01/27/2021 |