eMarketing Specialist

Company: Lennar Homes
Location: Houston
Posted on: January 14, 2021

Job Description:

Overview The eMarketing Specialist will be responsible for creating and executing email marketing initiatives, consulting/recommending strategies and reporting back on campaign successes and failures.--Prior experience managing email marketing for large companies is important. Must also have a good sense of design, project management and analytical abilities. Other qualifications include good organization communication and customer service skills. #CB #ZRResponsibilities * Create and execute email campaigns in conjunction with division goals and strategies.* Work with local divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.* Interact with appropriate associates and ad agencies to obtain marketing information, graphics and copy points* Create and distribute a variety of analysis reports to both the Division and Corporate MarCom Department.* Build and manage campaigns for live email content within the LiveClicker/Realtime Email application* Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.* Responsible for setting up and managing A/B and multi-variant testing.* Compile best practices from all eMarketing campaigns to share with stakeholders.* Keep up to date with current eMarketing industry practices and technical growth.* Other duties and responsibilities as assigned by manager. Qualifications * Experience working with Salesforce Marketing Cloud Email Studio and Journey Builder to build, manage and deploy email campaigns, data extensions, and dynamic content* 3+ years of prior internet marketing experience* Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies* Proficiency with marketing automation technologies a plus some traditional media (print) marketing experience is a plus, but not required Education: College degree Copywriting, technically proficient, organized, forward thinking, good communicator. Program Knowledge: Microsoft Word, Excel, basic HTML, Adobe PhotoShop, Adobe Illustrator, and Dreamweaver

Keywords: Lennar Homes, Houston , eMarketing Specialist, Other , Houston, Texas