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Group Brand, Content and Campaign Leader

Company: GHD Pty Ltd
Location: Houston
Posted on: February 23, 2021

Job Description:

Group Brand, Content and Campaign Leader Join a global professional services leader. We are committed to solvingthe world's biggest challenges in the areas of water, energy and urbanization. As the GroupBrand, Content and Campaign Leader, you will build the global GHD Brand andMarket Profile for the enterprise supported by differentiated content, thoughtleadership and campaigns to ensure GHD remains appealing, relevant andrecognizable to clients, attracts future talent, and positions GHD for futureopportunities aligned to our strategy. This exciting opportunity can be basedin our Houston, Chicago or London office. Responsibilitiesinclude but are not limited to: Strategic Marketing Positioning:

  • Understand the current position of GHD's Brand globally and regionally through client and market analysis, survey data, tracking competitor activities and monitoring emerging trends.
  • Understand GHD's Markets and Clients, Technical Service Lines and Regional Strategies that shape what differentiated value propositions GHD can offer and how the Brand and Content can support the growth and adoption of these value propositions. Brand Development and Management:
    • Develop and implement a global brand strategy and narrative plan taking into account the different levels of maturity that exist across our business and the aspiration for growth. Ensuring the new rebrand is successfully embedded and rolled out across the regions.
    • Accountable for the development of brand materials; specifically supporting visual identity, personality, customer and employee brand propositions. Plus setting the standards and managing compliance of the style of communications, tone of voice marketing guidelines, processes and systems to maintain best quality and consistency across the business and sub brands.
    • Be the custodian of the GHD brand and develop and maintain common corporate identity that supports GHD's vision and mission.
    • Manage the brand and reputation and identify opportunities to enhance our brand status (such as Awards, Industry For a, Surveys) as well as risks that will damage our brand including deviations from standards or market activity. Content, Thought Leadership andCampaign Strategy:
      • Working with the Regional Marcomms team, Market Leaders and Technical Services Leaders to drive the development of GHD's go to market strategies supported by a dynamic content marketing strategy delivered through campaigns, providing research and recommendations for themes and positioning.
      • Working with key stakeholders on campaign development including planning and execution as well as 'an engine room' for content for optimum brand and market awareness. Incorporating the global to local campaign delivery model.
      • Create the framework to develop active participation and engagement of GHD people to share and promote content through all communications channels.
      • Champion innovative and engaging ways to disburse content and use customer insights, consumer or client research and feedback to ensure that our content is relevant and thought-leading. AgencyManagement:
        • Manage Brand Creative and other agency relationships including research agencies from both performances, contractual and financial perspectives. Reporting:
          • Responsible for quarterly ROI reporting on Campaign delivery and brand advocacy and awareness. The ideal candidate will possessthe following skillsets:
            • A proven track record in managing a marketing function in a professional services environment.
            • Experience with business planning and strategy development.
            • Experience with campaign delivery including research initiation and proposition development.
            • Well-developed networks, particularly in relation to external agencies, media and industry groups.
            • Strong digital and technology skills including knowledge of Microsoft Office suite of products, Adobe Indesign, XD, Premier pro, SharePoint (iConnect).
            • Experience with CRM and CMS transformation.
            • Basic understanding of the legal and risk framework within professional services (including copyright, conflicts).
            • Familiarization with the proposal process and winning work. Qualifications: Undergraduatedegree in a Marketing or Business discipline. Advanced degree preferred. 15years'--+ experience required in global brand and content marketing. Why GHD? Being the best we can be is in our culture. We are a family ofsmart, innovative and creative problem solvers. In our employee-owned company,everything feels like it matters more. Challenge us and help us come up withnew solutions to ensure water, energy and urbanization are made sustainable forgenerations to come. Our commitment to you Commitment is a powerful word that defines how we do business, howwe serve our clients and how we care for one another. We will support yourneeds by giving you the tools to do your best work and then recognizeachievements. We will set your curiosity free to allow brilliant minds to dotheir best work. We will invest in new ideas, removing barriers where we can.Finally, we will encourage you to collaborate with thousands of diverse peopleacross our global business. Who we are We are committed to solving the world's biggest challenges in theareas of water, energy and urbanization. GHD is a global professional servicescompany that is a leader in engineering, construction and architecturalexpertise. Established in 1928, we remain wholly owned by our people. We are10,000+ diverse and skilled individuals, yet we are proudly 'One GHD' acrossmore than 200 offices, spanning five continents - Asia, Australia, Europe,North and South America, and the Pacific region. Delivering extraordinarysocial and economic outcomes, we are passionate about building lastingrelationships with our partners and clients. #LI-TS1 My Profile Create and manage profiles for future opportunities.

Keywords: GHD Pty Ltd, Houston , Group Brand, Content and Campaign Leader, Other , Houston, Texas

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