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Media Manager, Paid Search

Company: Dentsu Aegis Network
Location: Houston
Posted on: June 12, 2021

Job Description:

Job Description

The Search Manager is responsible for planning, optimizing and reporting campaigns to meet and surpass the clients' success metrics while also supporting the team where needed with other projects and planning. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.

Responsibilities:

  • Owns budget cap planning to flight business to meet targets
  • Supports bid optimization processes and approach
  • Responsible for campaign optimizations, tactical recommendations
  • Surfaces new engine opportunities
  • Leads all search executions
  • Performs data analysis for reporting and initial commentary
  • Aids in new campaign/initiative launches
  • Has a progressive understanding of the interrelationship between paid search and other digital channels
  • Helps lead weekly client reporting calls
  • Develops campaign reports
  • Helps in paid search creative development and activation
  • Responsible for billing reconciliation management
  • Evaluates provided proposals and makes initial recommendations
  • Maintains daily budget sheets; identify/addresses red flags
  • Ad hoc duties as needed

Keywords: Dentsu Aegis Network, Houston , Media Manager, Paid Search, Other , Houston, Texas

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