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Global Lead, Social Media Marketing

Company: S&P Global
Location: Houston
Posted on: June 12, 2021

Job Description:

The Role: Global Lead, Social Media Marketing Grade: 10 (relevant for internal applicants only) The Location: London, Denver, Houston, Singapore The Team: As a member of the digital operations team, the Global Lead - Social Media will work across Marketing, and all relevant departments, including Editorial and Sales, to drive adoption and use of social media and lead the implementation of cutting-edge integrated social campaigns in multiple regions. The Impact: You will be responsible for shaping and leading the social media strategy for S&P Global Platts to support our commercial goals and priorities. You will provide strategic support, lead the way in best practice education, and share the latest trends in social to ensure we adapt and improve to increase our momentum in the market and stay relevant to the growing needs of the business and our audiences. What's in it for you: Strategic leadership-- Opportunity to develop and sharpen our social presence Social media excellence -- Provide leadership and coaching for social media activity Networking -- Exposure to many parts of S&P Global Platts and the wider S&P Global business. Responsibilities: The leadership of organic and paid strategies Line managing a social media executive who conducts post approvals, and training on social media best practice, and campaign support, including reporting Identifying new opportunities to expand our reach, increase engagement and grow our audience. Provide campaign support for social use at both a company, campaign and program level Using analytics to learn from successes and failures, and continually improve Providing training to Commercial, Communications, Editorial, and Analytics teams Represent Platts on the S&P Global Social Council Management of support agencies Support showcase events with messaging and live posts Drive social influencer/advocacy activity Work with Sales to optimize use of LinkedIn Sales Navigator Working with the Communications to monitor social activity for reputational issues What We're Looking For: Basic Qualifications: 7+ years experience in Social Media Marketing Bachelor's degree or equivalent (Marketing, Communications, Business or related field preferred Strong B to B marketing experience Preferred Qualifications: Knowledge of the commodity markets a plus Proficient in Hootsuite, Google Analytics & AdWords, and if possible Eloqua/Marketo. Reporting strength in Excel and Tableau, Compliance issues surrounding Social Media Presentation skills - Strong written and oral communication skills Cultural awareness of different regional digital preferences Stakeholder and budget management S&P Global Platts At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping. S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/platts. Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $68,300 to $141,800. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires. 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning) Job ID: 261895 Posted On: 2021-05-25 Location: London, United Kingdom

Keywords: S&P Global, Houston , Global Lead, Social Media Marketing, Other , Houston, Texas

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