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Inbound Marketing Manager

Company: PAC L.P.
Location: Houston
Posted on: June 12, 2021

Job Description:

PAC is a leading global provider of advanced analytical instruments for laboratories and online process applications in HPI (hydrocarbon processing industries) in upstream, midstream and downstream. To provide its customers with cutting edge technology, PAC leverages significant R&D resources to support its core technologies, including chromatography, elemental analysis, physical properties, ultrasonic, fluorescence, spectroscopy, and microscopy/video imaging. PAC operates as a unit of Roper Technologies, Inc. a diversified growth company and a constituent of the S&P 500, Fortune 1000, and the Russell 1000 indices.

SUMMARY

The Inbound Marketing Manager will be part of a global team of marketing, product and standardization management for the entire lab and process product portfolio of PAC. The Inbound Marketing Manager will take full responsibility for our inbound marketing strategy and execution using the HubSpot's marketing and CMS hub infrastructure and integration to the ERP system.

Our ideal candidate thrives when being challenged, is enthusiastic about working in a fast-paced environment and naturally takes leadership role to build global capabilities in state-of-the-art inbound marketing. If you are eager to work with smart people with a wide variety of talents and have a strong analytical skill set, then we are looking forward to hearing from you.

RESPONSIBILITIES

  • Manage a rich content/editorial pipeline and calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
  • Execution of multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and digital events to drive customer acquisition.
  • Optimize marketing automation and lead nurturing processes using HubSpot infrastructure.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers; and convert customers.
  • Conducting customer, competitor, and market research to elevate the return on our investment in inbound marketing.
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.
  • Propose new and improved inbound marketing campaign ideas to the leadership team and execute while working together with Marketing Content Generation Manager, Product Managers, Standardization Managers, Sales Managers, Service Managers and others in the organization.

QUALIFICATIONS & SKILLS

Education & Experience:

  • Bachelor's degree (B.S.) in Marketing or another related field/s is preferred, but not essential.
  • MBA and/or strong business acumen in modern marketing is a plus.
  • 5-10 years of experience in marketing management within technology-oriented organization/s, especially in Inbound Marketing
  • Must have hands on, expert level experience in using HubSpot marketing and CMS hubs at least for 3 years. Experience with HubLMS is a plus
  • Excellent oral, written, verbal interpersonal and presentation communication skills in English language. Multi-lingual a plus
  • Creative thinker and problem solver.
  • Efficient organizational and time management skills.
  • Data-driven and research-oriented.
  • Proficiency in marketing automation and blogging software features.
  • HTML/CSS, Adobe Creative Suite hands-on experience is an advantage.
  • Computer Skills: Excellent computer skills using Microsoft Office products, persuasive PowerPoint presentation skills including the ability to explain technical and business topics to a wide variety of audience.

COMPETENCIES

  • Customer Experience Grounding: Ability to design customer-centric experiences throughout customer decision journey.
  • Market Orientation: Ability to deeply understand market trends, partner ecosystems, and competitive strategies
  • Business Acumen: Comfortable with business strategy, go to market strategy, tracking key performance indicators, understanding fundamental financial metrics.
  • Technical Skills: Ability to go deep on technology trends and road maps in Inbound Marketing processes and tools.
  • Soft Skills: Ability to communicate with a diverse audience (especially in B2B set up) in an accessible and persuasive manner. Ability to influence change throughout the organization.
  • Enabler: Innovation oriented. Comfortable with test-and-learn culture. Flexibility and open to disruptive concepts.

Other:

  • Travel: May require small amount of travel both domestic and international (50/50). Should not exceed 10%.
  • Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; use hands/fingers to handle, or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee may lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus.
  • Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts; fumes or airborne particles; toxic or caustic chemicals and risk of electrical shock when in the operations or laboratory areas. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high.

EOE/AA/M/F/Vet/Disability

Keywords: PAC L.P., Houston , Inbound Marketing Manager, Other , Houston, Texas

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