Content Marketer (Fully Remote - North America)
Company: DemandLab
Location: Houston
Posted on: May 16, 2022
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Job Description:
Do you love helping brands tell their stories using the right
message at the right time? Do you believe great marketing should be
people-centric and based on genuine emotion? Are you skillful at
developing personas and messaging to bring it all to life? If so,
DemandLab's growing content marketing team may be the place for you
DemandLab is a thriving, fully remote marketing technology and
content agency with team members in North America and Europe. We
partner with Fortune 2000 clients in financial services,
technology, transportation, and other professional services
industries to enhance the customer experience and accelerate
revenue with content marketing strategies that attract, engage, and
motivate their target audiences. Our growing content marketing
division is responsible for strategizing, creating, measuring,
refining, and delivering content marketing plans for our clients as
well as executing impactful content to move their target audiences
through their customer journey. Within this team, content marketers
play a key role by identifying clients' marketing needs, developing
content plans and messaging, and defining content deliverables for
execution by DemandLab writers. This content marketer will: Counsel
a range of clients, from marketers and product experts to C-level
executives, through the development and activation of content
marketing strategies, including identifying and defining customer
personas, pain points, objections, solution opportunities,
messaging, channels, and tactics along the customer journey. Lead
stakeholders interviews and facilitate workshops to develop content
and activation plans for customers inline with their content needs.
Deliver content audits, identify gaps, and make recommendations for
content enhancements and additions. Collaborate closely with
DemandLab writers and account team to define, review, and finalize
content deliverables. Rapidly gain familiarity with complex
concepts, including industry terminology, trends, and priorities.
Develop timely and creative approaches to tell compelling client
stories. Adjust marketing approach, tactics, and style to fit each
client. Successfully revise strategies and messaging based on
feedback from clients and internal stakeholders. Communicate
professionally, persuasively, and kindly with clients and teammates
alike. Consistently meet deadlines and other commitments to clients
and teammates. Requirements Please note: Due to recent legislation,
DemandLab is not soliciting candidates from Colorado at this time.
At least 8 years of related experience, such as in marketing,
thought leadership, content strategy, or digital strategy. A
creative, enthusiastic approach to content marketing across digital
and print channels. Excellent written and oral communication
skills. Strong relationship and interpersonal skills. Application
Requirements Include links to three samples of your recent content
marketing work, such as online campaigns, persona or messaging
documentation, or copywriting. Provide a link to your online
portfolio if applicable. Provide a link to your LinkedIn profile if
applicable. Benefits Enjoy competitive compensation and benefits
commensurate with experience. Grow your skills with generous annual
allowances for professional and personal development. Work from
home in a fully-remote, international organization. Join an
exceptional work culture with a commitment to work/life balance,
kindness, and continuous learning. Tackle intellectually
challenging projects for prestigious, global professional services
brands. Find opportunities for growth and development in this
energetic, fast-growing agency.
Keywords: DemandLab, Houston , Content Marketer (Fully Remote - North America), Other , Houston, Texas
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