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Sr Marketing Specialist - Digital Marketing

Company: Houston Methodist
Location: Houston
Posted on: August 7, 2022

Job Description:

JOB SUMMARYAt Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, the Sr. Marketing Specialist contributes to strategy and optimization of various marketing programs. This client-facing role manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.PRIMARY JOB RESPONSIBILITIESJob responsibilities labeled EF capture those duties that are essential functions of the job.
PEOPLE - 20%

  • Leads and maintains positive relationships with hospital leadership, sponsored organizations, and vendors to educate on strategic marketing initiatives. (EF)
  • Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. (EF)
  • Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals. (EF)
    SERVICE - 35%
  • Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports. (EF)
  • Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events. (EF)
  • Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers and designers. Leads execution of initiatives, advertising internal communications, community relations as assigned. (EF)
    QUALITY/SAFETY - 20%
  • Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually. (EF)
  • Develops clear and concise communications, reports, and presentations with compelling data for leadership. (EF)
    FINANCE - 10%
  • Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors. (EF)
  • Submits invoices on time; tracks and adheres to budgets for assigned projects. (EF)
    GROWTH/INNOVATION - 15%
  • Proactively seeks opportunities to optimize strategy and initiatives to grow consumer preference and volumes. Makes recommendations for improvement. (EF)
  • Proactively problem solves when challenges present themselves. (EF)
  • Represents Marketing in hospital or system committees as needed. (EF)
    This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.EDUCATION REQUIREMENTSo Bachelor's Degree in Business, Marketing, Communications, or related field
    EXPERIENCE REQUIREMENTSo Six years experience related to marketing and communicationsCERTIFICATIONS, LICENSES AND REGISTRATIONS REQUIREDo NoneKNOWLEDGE, SKILLS AND ABILITIES REQUIREDo Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluationso Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or securityo Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principleso Ability to lead meetings, conversations and present with authority.o Ability to work under pressure and balance many competing priorities.o Positive and supportive attitude and demeanor.o Ability to multi-task and work in an organized manner.o Ability to uphold confidential and sensitive information.o Proficient in spreadsheet, word-processing, and presentation software.o Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.o Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.o Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue. -SUPPLEMENTAL REQUIREMENTSWork Attire Yes/NoUniform NoScrubs NoBusiness professional YesOther (dept approved) NoOn-Call* No*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.Travel**May require travel within YesHouston Metropolitan areaMay require travel outside Noof Houston Metropolitan area**Travel specifications may vary by department.Please note any other special considerations to this job: _________________________Company Profile:Houston Methodist (HM) is one of the nation's leading health systems and academic medical centers. HM consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center and seven community hospitals throughout the greater Houston metropolitan area. HM also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, HM employs over 25,000 employees. Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.
    In 2019 Houston Methodist and its physicians treated more than 6,333 international patients from more than 76 countries. Houston Methodist Global Health Care Services' consulting and education divisions also provide advisory services and training and development to health care organizations around the world.

Keywords: Houston Methodist, Houston , Sr Marketing Specialist - Digital Marketing, Other , Houston, Texas

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