Manager, CRM Strategy (Katy, TX)
Location: Katy
Posted on: June 23, 2025
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Job Description:
Paladin Consulting is currently hiring a Manager, CRM Strategy
and Incident Management to work onsite at our client's office
located in Katy, TX. We work with companies that offer environments
for our employees to contribute, learn, and advance their career.
We treat you like you are part of the family. Job Title: Manager
CRM Strategy Work Location: Katy, TX Education/Experience Required:
Bachelor's degree in Marketing, Communications, Business or related
field Job Description This role will sit in the Marketing
department but will have broad cross-functional range. A successful
candidate will drive a portfolio of customer-related projects,
collaborate with leadership to set customer experience direction,
vision, and priorities, develop roadmaps and drive strategy of
customer related programs . Responsibilities : Develop strategies
for lifecycle, triggered, and personalized customer facing owned
channel communication using segmentation and predictive modeling to
drive personalization, customer engagement and relevancy
Lead/manage the current and future portfolio of customer related
initiatives in support of our customer roadmap Drive
cross-functional collaboration across the Customer Operating Team
to ensure the advancement of customer strategies and objectives
Manage implementation of winning strategies from agile POD team
Create and manage customer program updates (i.e., CRM measurement
tracking, Customer Quarterly Business Reviews) Lead all phases of
CRM engagements including goal setting, campaign planning/testing,
launch strategy, and ongoing marketing optimization Consistently
measure, monitor, evaluate, and refine 1:1/CRM programs to maximize
incremental revenue and profit Develop a thorough understanding of
and follow policies, procedures and safety rules Responsibilities
may change; team member may be required to perform other tasks as
assigned Education: Bachelor's degree in Marketing, Communications,
Business or related field Work Experiences: 5 years of experience
in CRM, Marketing Strategy, Loyalty 3-5 years' experience managing
large and complex retention marketing campaigns across owned
channels (email, SMS/MMS, app push, and direct mail) Experience
developing advanced CRM strategies, building customer experiences
and journeys across multiple channels, and devising content and
solutions tailored to address customer opportunities Experience
analyzing data and creating insights that translate into customer
strategy Experience managing complex projects from
conceptualization to completion Experience managing people and
developing and leading a strong and effective team Retail,
eCommerce or related experience required Skills: Strategic thinker,
leader, and problem solver with a demonstrated ability to design,
plan, execute, and deliver results for complex, cross-functional
projects Proven track record of building and sustaining
relationships across all functions and levels in an organization to
ensure seamless partnership and execution Ability to get into the
details while maintaining 30,000-foot view of the strategic goals
of the organization Experience collaborating and communicating with
senior leadership; executive presentation skills a must Exceptional
analytical and problem-solving skills. Strong organizational skills
with ability to manage multiple projects under tight deadline
constraints Intellectual curiosity and the ability to navigate
ambiguity and complexity Ability to maintain a high level of
autonomy Excellent verbal and written communication skills; ability
to simplify complex topics for broad business and technical
audiences; comfort presenting and communicating to a wide range of
audiences in both formal and informal settings Strong leadership
and team development skills Ability to effectively lead a team and
prioritize team workload in a high-energy and collaborative
environment For more information or to view other opportunities,
visit us at www.paladininc.com. Paladin Consulting is an EEOC
employer.
Keywords: , Houston , Manager, CRM Strategy (Katy, TX), PR / Public Relations , Katy, Texas
