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Manager, Digital Consulting Services

Company: Huddled Masses
Location: Houston
Posted on: November 12, 2019

Job Description:

Manager, Digital Marketing
Manager will be responsible for specific consulting activities for Client, manage execution of holistic digital marketing strategy and be a key stakeholder in the overall digital performance and success of Client. Responsibilities --- Provide digital acquisition strategy and support all client digital marketing to achieve sales, revenue and margin goals. --- Relationship development - establish and strengthen relationships with current supply partners and key stakeholders while building new relationships. Network with industry leaders and business partners --- Maintain knowledge of competitors, new digital technologies and strategies --- Develop digital marketing recommendations and strategies to be relevant and competitive in Texas energy market --- Manage and negotiate with outside resources and agencies as needed to support digital marketing efforts while keeping overall strategy aligned with corporate initiatives --- Renegotiate new partner contracts with increased commissions and revenue targets --- Manage all pricing changes to partners on the platform --- Manage all digital marketing performance communication to Client stakeholders --- Consult on all digital marketing creative and multivariate testing --- Onboard new partners onto the Client platform --- Establish new Tier I partners through the platform --- Launch campaigns into new markets at scale while increasing revenue --- Identify and launch new revenue streams for the Client --- Optimize current online enrollment path to improve conversion metrics, own entire user experience and positively influence user engagement and growth --- Work with Client Management in leveraging sales channels like call center, and referral programs. --- Project manage all new market launches, new partner API integrations, legal approval, pricing and product updates. Work with Client to streamline current process
--- Work with Client management to create and provide weekly, monthly and quarterly performance reporting along with recommendations --- Ensure payments made to partners through the Client platform
Marketing Responsibilities: Management of Digital Marketing Spend --- Manage all digital marketing activities and budget for search, display, social, etc. --- Optimize campaigns to delivery all scoped KPIs - traffic, conversion rate, sales --- Manage the following functions: o Digital strategy for search, display, and social. o Digital asset development and optimization o Support digital sales and lead generation --- Responsible for managing and utilizing best practices for digital marketing across digital platform --- Set performance targets and KPIs for all digital properties. Track and evaluate the performance of programs and adjust marketing strategies and plans as appropriate. --- Develop, measure, analyze and report on all digital marketing programs --- Manage creative asset development and delivery schedule (does not include development) --- Oversee technical creation and implementation of all digital creative assets required to support the acquisition of customers and build brand awareness. --- Work with Client Marketing to develop and implement social media strategy. Determine strategy and KPIs for social media
Manager Skills and Experience --- 5+ years digital marketing experience required --- 8+ years consumer marketing experience or equivalent --- Proven strategic background in digital marketing required --- Strong knowledge of data and tools to measure impact of digital efforts, including Google Analytics, required
--- Exceptional knowledge of website design and development, SEM, SEO, web and mobile design concepts and technologies --- Proven experience as a team-builder and organizational leader --- Superior verbal and written communications skills --- Energy industry experience is preferred but not required --- Flexible and adaptable to a rapidly changing, fast-paced business environment --- MBA preferred

Keywords: Huddled Masses, Houston , Manager, Digital Consulting Services, Professions , Houston, Texas

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