Sales Enablement Lead, Americas
Company: Wood
Location: Houston
Posted on: May 16, 2022
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Job Description:
Overview / Responsibilities
Wood is seking a Sales Enablement Lead to join the team in Houston.
The Sales Enablement Lead is an integral part of the sales and
business development team within Consulting. The successful
candidate will develop and deliver impactful, meaningful, tailored
and brand compliant sales campaigns across multiple sectors in
support of Wood's sales and business development strategy.
"Authorization to work lawfully in the US without sponsorship from
Wood is required"
The primary objective of the role is the creation and execution of
a sales enablement plan that will successfully support business
objectives , market growth focus, customer relationships, and
business development operations, and is aligned to and in support
of the Wood business strategy and objectives.
The role demands an experienced, highly motivated, engaging,
persuasive individual that can take ownership of sales enablement
for the Americas region and it's deployment, articulating customer
value propostions, creating key messages and their delivery, as
well as a clear and knowledgeable understanding of external and
internal customers, stakeholders and channels.
This is a multi-faceted role that requires an adept and passionate
professional that will be responsible for providing the sales teams
and client facing teams with the resources and materials they
require. Resources may include content, tools, knowledge, case
studies/project resumes, client facing presentations, channel
marketing, webinars and drive a targeted and measured approach
evidencing on ROI and helping increase our win rate and client
engagement; provide guidance and support to key client & sales
presentations and proposals; and manage direct sector customer
communications .
Responsibilities
Works with the service line and business development to create
sales enablement plans that successfully support the service line
business objectives, both for internal and external sales.
Supports the development and leads in the delivery of service line
key messages.
Manage cross-functional delivery projects, including developing
content, project plans and schedules for each
Leads in the capture and analysis of marketing data, conversion
metrics, and alignment to CRM, to guide effectiveness of sales
enablement activity and campaigns
Ensures all sales activity and collateral is brand compliant, of a
consistent and high quality, aligned to wider business and group
plans, and coordinated with group marketing and communications
activities
Within the wider business unit and brand context/framework, helps
ensure the articulation of consistent and meantingful customer
value proposition for the service line and its capability
offering.
Take complex, technical topics and turn them into compelling
content to drive internal and external sales
Collaborates with marcomms, creative services and creative partners
to drive innovation in content and channels
Develop strong working relationships with key internal business
stakeholders
Contribute to the effectiveness of the service line and wider
business by communicating openly, solving problems proactively,
offering creative ideas and working as a positive, engaged team
member by facilitating the development and distribution of
content
Ready to join #Team Wood? We're caring. We're courageous. We're
committed.
Skills / Qualifications
Minimum Qualifications:
University degree or equivalent, preferably in a business,
marketing or sales communication related field.
Knowledge, skills and experience:
Minimum 5 years' experience in a similar sales, communications or
marketing role, preferably within the energy industry but not
critical.
Experience in an international B2B environment, preferably
including internal marketing in a large and complex
organisation
Knowledge of communication and marketing methods and channels
relevant to a large, complex organisation , with demonstrable
experience using a multi-channel strategy including but not limited
to management of print, online, apps, email, media, social media,
webinars, blogs, events, speaking engagements, etc.
Experience and knowledge of digital marketing channels, measurement
tools and metrics, best practices and trends.
Awareness of market and industry issues and trends.
Experience in content creation, campaign delivery and
measurement.
Exceptional written and verbal communications skills; proofreading
and editing capability.
Skills in research, data gathering and analysis.
Project planning, execution and ownership
Digitally Savvy
Personal Attributes:
Highly creative thinker and problem solver
Excellent writer, presenter and persuader
Energy, enthusiasm, and a can do attitude are must have
qualities.
Keen eye for attention to detail.
Good organisational skills with the ability to work under pressure,
on multiple projects concurrently and take responsibility for
project delivery.
Company Overview
Wood is a global leader in engineering and consultancy across
energy and the built environment, helping to unlock solutions to
some of the world's most critical challenges. We provide
consulting, projects and operations solutions in more than 60
countries, employing around 40,000 people. www.woodplc.com
Diversity Statement
We are an equal opportunity employer that recognises the value of a
diverse workforce. All suitably qualified applicants will receive
consideration for employment on the basis of objective criteria and
without regard to the following (which is a non-exhaustive list):
race, colour, age, religion, gender, national origin, disability,
sexual orientation, gender identity, protected veteran status, or
other characteristics in accordance with the relevant governing
laws.
Keywords: Wood, Houston , Sales Enablement Lead, Americas, Sales , Houston, Texas
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